Greenpeace believes that supermarkets should 'get to work' to pay farmers and growers 'a realistic additional price for bearing the label' On the way to Planet Proof grown potatoes, vegetables and fruit (fruit and vegetables).'
The NGO supported the creation of the label of the former Milieukeur Foundation. With the exception of Albert Heijn, all Dutch supermarkets went along under pressure from the public campaign to carry the quality mark. This probably resulted in an excessive supply from the grower's side and therefore low purchase prices.
However, research by Greenpeace would show that growers 'in most cases now pay for the additional costs themselves'. The organization summarized its findings in the report Supermarkets: Weakest link in sustainable cultivation? After the fuss at the beginning of this year about the lack of compensation for sustainable growers, this report shows, according to the green NGO, 'again that supermarkets are forcing this step from their growers', but do not reward them enough for it.
Fulfilling a legal role
Nevertheless, it is not inconceivable that there is a market mechanism that more often take insufficient account of quality marks that want to fulfill a legal role. The animal protection 1-star pig also had to deal with low prices as a result of oversupply. Anyone who manages a quality mark with a set of requirements in the free market must also learn to manage it commercially.
foodlog and Boerenbusiness This autumn, we will investigate further in a joint investigation whether the foundation and NGO are working sufficiently on this.
This article is part of the content collaboration between Boerenbusiness en foodlog.
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