The Q-potato pool will join Flevopool with effect from the 2017 harvest. The two parties both market clay potatoes from storage and expect the merger to create more market opportunities.
The growers of both pools have recently agreed on this, in collaboration with the seller of the pool potatoes Q-potato from Lemmer. The Q-potato pool mainly has growers in the southwestern clay area.
Flevopool
Flevopool mainly has member growers from Flevoland. The clear structure and the regulations, in which, according to Flevopool, growers' interests come first, are the reason why the Q-potato pool members choose to join Flevopool. 'By merging the pools, it becomes even better to sell the right party to a suitable buyer at the right time', says chairman Jan Dirk Tonkes.
Although both pools have experienced organic growth in recent years, the parties believe that the merger will create more market opportunities for clay potatoes from storage and will enable them to work more efficiently. The step in the concentration, which is taking place in the potato market, fits in with this on the buyer side.
Outside of traditional sales tracks
Flevopool focuses on developing sales opportunities outside the traditional sales tracks and believes this will create added value for its pool participants. Organizing growers in an independent pool of growers is further consolidated by this step.
According to Flevopool, clay potatoes are a valuable raw material. 'We notice this due to the increasing demand from home and abroad. Due to the market opportunities that these potatoes provide, the upper end of the listing range of the various exchanges can be used more often. For this, the growers from both pools find it important to be organized in sales and to have a broader geographical background.'
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