Rosanne Hertzberger:

'Embrace the smartpotato'

June 29, 2017 - Clarisse van der Woude - 2 comments

Today's consumer wants everything smart. Smartphone, smart TV, smart house… but smart food? Smart ingredients? food chemistry? "No, no", writer Rosanne Hertzberger recently stated at a meeting organized by Aviko. "The technophobic public wants artisanal and natural food. Simple, fresh and homemade." 

Rosanne Hertzberger, author of the book 'Ode to the E numbers' about the technology in our food, denounces the mythologisation about food and the many fables that are sold. As a speaker at Aviko Potato's polar meeting on 14 June, she made this clear. Her motto is: “If there is a robot that can peel my potatoes cheaply, I would rather not do it myself. Give me a bag of mashed potatoes or fresh carrots. I don't have to deal with chopping, cutting, peeling and baking. I will not prepare and mash chicken, pumpkin and potato for my son if Olvarit can do it too. During that time you can also read the newspaper. Or no, you can read a newspaper and study law and probably also become a partner at a law firm.”

Growers facilitate emancipation
In addition, technology has freed women from her household time and again. “The man wasn't going to do that housework, it was Bosch, Whirlpool, Miele, washing machine and dishwasher; with a little help from the Organon.” And Hertzberger thanks also the potato growers. Thank you for bringing your potatoes to Aviko to be peeled and sliced, because I don't feel like doing it myself, but I'm still happy when my son is able to see my son at the end of a busy working day. delicious potatoes. You feed us with it, but you also facilitate emancipation. You give me more time.”

Growers feed us, but also facilitate emancipation

High-tech better than natural
Technological advances in crops and their breeding are producing multi-resistant high-yield F1 hybrids. Even better than natural, says the writer-cum-microbiologist. “It's high-tech. This technology has ensured that the new Hylander onion from Bejo hardly has to deal with fungicides anymore, because thanks to this technology resistance to mildew has finally been introduced. Now you can, as it were, vaccinate against it. All that technology means that in a tomato greenhouse you no longer need to spray.”

Breeding seed potatoes is shooting with hail
The potato grower also uses all kinds of smart chemistry and technology to deliver beautiful large starchy potatoes. However, potatoes are less easy to breed. They have huge amounts of genetic material, tetraploid, and with each crossing you might get the traits you want, but also a whole lot of genetic material that gives traits that the breeder isn't interested in. Breeding seed potatoes is a bit like being a sniper only allowed to shoot with a shotgun.”

Now there are really good precise rifles for sale. Herzberger refers to cisgenesis, in which genetic material from other potato varieties is introduced. “In addition, there is the CRISPR-Cas technology that simplifies and speeds up the introduction of that new material. You even already have do-it-yourself CRISPR-Cas technology boxes for education. But breeders should not touch it with their fingers! For Europe, these methods are still behind a big lock, hidden away by politicians and green organisations.

Growers are chemists, meteorologists, geologists, biologists, engineers all at once

Ecomodernism is the future
Driven, chosen, encouraged by a technophobic audience, who want everything smart but their food. Who don't know that potato growers are embracing technology. With precision irrigation, fertilization and spraying. Not too much, not too little, organic where possible. “You are chemists, meteorologists, geologists, biologists, engineers all at once. Behind the scenes, you'll find a lot of smart technology and chemistry to help produce all that food. Or is that 100 percent natural? I do not know. In any case, it is advanced and efficient. Less agricultural land is needed each time to produce the same amount of food.”

Embrace smart food
The writer therefore thinks it is time to embrace smart food with an open and proud attitude. “The smartpotato, which we are particularly good at in the Netherlands. So that that phytophthora-resistant potato will arrive soon. That future is called ecomodernism. Less fertilizer, less pesticides, less waste, more yield per hectare that we can feed millions of cities with."

"A future where we embrace all technology to minimize pollution and climate change. Our crop, and our agriculture, our food production, food processing and preparation is an engineering problem, with chemistry and technology that you can tinker with to make it better Hopeful and something to be proud of!”

Rosanne Hertzberger is a writer, columnist and microbiologist. Photo: Aviko Potato

 

Do you have a tip, suggestion or comment regarding this article? Let us know
Comments
2 comments
Jan 1 July 2017
This is a response to this article:
[url=http://www.boerenbusiness.nl/aardappelen/artikelen/10874996/omarm-de-smartpotato][/url]
The fact that Aviko gives this lady, whose OPINION was known in advance, a platform shows a little self-critical attitude (can that be expected from the directive?).
The feather in the ass will have done the (no doubt gloating) docile Aviko growers good.
Bravo Aviko: on to the high-tech chips. Whether there will be patronage for this remains to be seen. You can always export fries, ask enough.
Whether we allow an agriculture with a future for farmers and nature to exist in this way remains to be seen. This lady doesn't know either.
Subscriber
erik 1 July 2017
How should it be Jan, I think she only indicates that developments are taking place that have provided many freedoms and possibly also higher yields and a lower environmental impact. What can you have against that? And don't start talking about pricing, because that argument isn't used in the piece either.
PS July 23 she can be seen at the VPRO as the first summer gasr
peta 1 July 2017
Dear Jan, what is your definition of a farmer? After all, not the kind of man in rags who is busy with a shovel and a fork for a starvation wage to please the postcode companies, I hope? And what do you mean by nature? Where is still nature, real untouched nature, not created by human hands, in this little country?
I think you listen too much to the dreams of Pechthold and Klaver who have yet to wake up.
You can no longer respond.

What do the current
potato quotations?

View and compare prices and rates yourself

Interview André Broeze

'Pool desperately needs futures market now'

News Potatoes

Aviko expands potato flake production in China

Analysis Potatoes

Without Aviko, no profit at Cosun

News Potatoes

Aviko triples capacity of Chinese factory

Call our customer service +0320(269)528

or mail to support@boerenbusiness.nl

do you want to follow us?

Receive our free Newsletter

Current market information in your inbox every day

Login/Register