Lay's: smaller chips due to extreme drought

PepsiCo Netherlands says they expect the chips in Lay's pockets to be smaller in the coming months. The organization talks about a situation that it has not experienced before in the past 40 years.

The chips brand Lay's is forced to buy part of the potatoes it needs on the free market. This is because PepsiCo's permanent group of potato growers have indicated that the drought and heat have ensured that fewer and on average smaller potatoes will be harvested.

Buying in expensive market
Due to the drought problem, PepsiCo has to buy potatoes in a market with high prices. Consumers will see the repercussions as the chips in the bags are likely to be slightly smaller than usual.

Earlier, the Belgian chip manufacturer Roger & Roger, known for the Croky brand, among other things, already made it clear that the range being curtailed† The prices for chips of the Croky brand will also rise.

Anne-Jan Doorn

Anne Jan Doorn is an arable expert at Boerenbusiness. He writes about the various arable farming markets and also focuses on the land and energy market.

aj.doorn@boerenbusiness. Nl

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