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Croky chips more expensive due to high potato price

24 December 2018 - Redactie Boerenbusiness - 5 comments

Chip producer Croky recently announced that it will increase the prices for chips by 2019% from January 20. This is because of the high potato price.

"The available potatoes are expensive, forcing us to increase our prices by 20%," Tom Demeyer, marketing director at Croky, told De Standaard. 

Consumer does not notice
However, this does not mean that the consumer will immediately have to pay 20% more for the chips. In addition, various Belgian supermarkets (such as Colruyt and Carrefour) that negotiations are still taking place with the suppliers and that the price increases have not yet been planned.

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Comments
5 comments
ab 24 December 2018
This is in response to it Boerenbusiness article:
[url=http://www.boerenbusiness.nl/akkerbouw/aardappelen/ artikel/10880890/croky-chips-duurder-door-high-potatoprice]Croky chips more expensive due to high potato price[/url]
last year they didn't get cheaper then the potatoes were worth nothing
cornel 24 December 2018
certainly not, only a farmer has to take a loss
Subscriber
smart ass 24 December 2018
can't eat anyway
Lay is much tastier

1 bag is 1 potato of 150 grams is 5 cents potato
becomes 20% more expensive is 6 cents
potato chips specialist 24 December 2018
hey know-it-all, that's a small bag: 150 grams of potato gives 50 ram chips...........
Pete Roky 26 December 2018
We had no contracts at all so we have to buy everything on the f.. free market. That's why that's the reason. We earn almost nothing from those chips. In fact, those farmers should be grateful to us.
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