Farm Frites is building a new French fries factory in Saudi Arabia together with partner Americana Foods. The official starting signal for construction was given earlier this week and delivery is scheduled for early 2026.
The construction of the factory in the capital Riyadh involves an investment of $100 million. Farm Frites and Americana Foods have set up a second joint venture, a joint company, for its operation. According to the two companies, the new factory, which is being built on a site of 100.000 square meters, contributes to the goal of becoming the largest producer of frozen French fries products in the Middle East and North Africa, the so-called MENA region.
The two companies have been working together for over thirty years in the production of fries in Egypt via Farm Frites Egypt. Americana Foods, headquartered in the United Arab Emirates, is one of the largest food companies in the Middle East with an annual turnover of almost $2,5 billion. The company operates over twenty restaurant chains in various countries.
Fifth largest market
Farm Frites, headquartered in Oudenhoorn, said in a statement that "the new facility will support the Kingdom of Saudi Arabia by stimulating local production, strengthening food security and improving the entire value chain." From farming and production to distribution and serving customers. "We are pleased to once again be working with Americana. Of the 100 countries where Farm Frites operates, Saudi Arabia is the fifth largest market worldwide. This strengthens our commitment to the MENA region and contributes to the growth and economic diversification of Saudi Arabia," explains Piet de Bruijne, CEO of Farm Frites.