If Farm Frites' plans become reality, the company will have an additional French fry factory in Australia. Last week, plans were revealed for a brand new factory in Dooen, in the state of Victoria. The construction involves an investment of €256 million.
The family business has purchased a 30-hectare site, where the first frozen fries are expected to roll off the production line in early 2027. The facility will soon have room for 245 employees and can be supplied with locally grown produce. That is why the town of Dooen, near the city of Horsham, was chosen, which is located in the middle of the growing areas in Victoria, New South Wales and South Australia. There is also already an agricultural transhipment site.
In addition to a processing facility, there will also be storage warehouses for potatoes. Construction should start at the end of this year or early 2026. The local authorities must still approve the building permit. The company is also still waiting for an environmental license. Farm Frites has not announced how many tons of potatoes can be processed in the future.
Away from import
Farm Frites has been active in the Australian market for almost ten years, but imports fries and other potato products from the Netherlands, Belgium and Poland where it has factories. It supplies KFC restaurants and Hungry Jack's, which is owned by Burger King.