Janine Luten new director of NAO

Janine Luten has succeeded Dick Hylkema as director of the Dutch Potato Organisation Association (NAO). Hylkema retired at the beginning of this month, after leading the organisation for nine years. Luten is already familiar with this world.

Until the beginning of this year, Janine Luten was the general manager of GroentenFruit Huis, a trade association for the fruit and vegetable sector. Under her leadership, this organization was transformed from a traditional lobbyist to an association that helps its members with all kinds of issues. 

Before working for GroentenFruit Huis for four years, Luten worked as general manager of ZuivelNL and director of Wageningen Academy until 2020. It is also Wageningen where she studied, in the direction of Horticulture and Marketing & Market Research. 

Figurehead of the potato sector
Hylkema retired on 1 May this year and was the figurehead of the NAO for nine years and thus also an important part of the potato sector in our country. For example, he was one of the forces behind the creation of PotatoNL in 2017.

Niels van der Boom

Niels van der Boom is a senior market specialist for arable crops at DCA Market Intelligence. He mainly makes analyses and market updates about the potato market. In columns he shares his sharp view on the arable sector and technology.

n.vanderboom@boerenbusiness. Nl

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