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Agroweather to personal weather platform for farmers

3 April 2019 - Redactie Boerenbusiness

Agroweer, the leading weather platform for agricultural entrepreneurs on Boerenbusiness, has been considerably improved and expanded. DCA MultiMedia, the publisher of the website, and Infoplaza, known from Weerplaza and Buienalarm, among others, have entered into a partnership for this.

The renewed Agroweer is Monday 1 April 2019 launched† A new feature is that subscribed livestock farmers, arable farmers and horticulturists can make a personal weather service for their own company from Agroweer. Agricultural entrepreneurs not only receive detailed weather information and advice for their crops, but can also add multiple plots of their company to their personal account.

Specific dates
Agroweer provides specific weather data and agricultural advice for each plot; examples of this are the effect of the spraying, the disease pressure in a crop and the effectiveness of various activities such as spreading fertilizer or ensiling grass. All data is given for both current and upcoming weather conditions. Through interactive maps and tables, agricultural entrepreneurs have insight into all the necessary weather information for optimizing his business and cultivation strategy.

Agroweer strengthens its leading position in the agricultural weather market with the collaboration. DCA MultiMedia and Infoplaza announce that they will continue to work on the further professionalization, continuity and reliability of the platform. This is how Agroweer is integrated in the app of Boerenbusiness, so that the subscriber can also view his personal weather service on the smartphone.

Agroweather
An example of the new Agroweer, with various new functionalities.

'Again important in risk management'
"Weather is an increasingly important element in the risk management of the agricultural business. After all, the weather is becoming more erratic and the extremes are increasing. That is why detailed and reliable data, tailored to the agricultural entrepreneur, is an important part of the service provision for us. Boerenbusiness" said Tim Vrolijk, deputy director of DCA MultiMedia.

Cheerful is content about the deal with Infoplaza. "By introducing new functionalities, which have been developed from feedback from our subscribers and third parties, we can facilitate the agricultural entrepreneur even better."

'Parties complement each other'
According to Menno Bom, the director of Infoplaza, the parties complement each other well in Agroweer: "Infoplaza offers detailed weather information and specific agricultural advice, while DCA MultiMedia can provide the practical translation to the agricultural entrepreneur in practice."

agricultural weather map
Agricultural entrepreneurs can add multiple plots to their personal account.
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