DCA regularly receives questions from the market about the prices of potatoes, seed potatoes, grain, onions, carrots, celeriac, straw, manure, fertilizer, diesel oil, interest or any other product. Quotations give only a limited view of the price developments, sometimes they lag behind or do not reflect the exact market transactions. In the opinion of DCA, which is the initiator of the Transaction app, growers can and should be better informed.
With the introduction of the Transaction app, there is a call to pass on transactions made via WhatsApp messages. Sometimes it is difficult for growers to weigh a bid at a possible sale moment. By seeing the benchmark of other transactions, sellers and growers gain more tools and insight into the market. This subsequently results in a better feeling with the market and a stronger negotiating position in the chain.
Launch great success
The Transactions app seems to be an instant hit. More than a hundred people have signed up for this unique service. Ten reports of various types of transactions were also made that were directly related to the participants' agricultural holdings. This indicates that there is a great need among arable farmers to share prices and transactions in order to make the market transparent to each other. Being stronger in negotiations and when purchasing products appeals.
The breadth of the various transactions was striking. For example, onion and potato transactions were reported, but also the purchase price of diesel. There was even a mention of an interest rate for a financing that closed last week (week 24). This diverse information ensures a transparent market and helps the participants to be stronger in the negotiations.
Procedure
The transaction is passed on via the communication platform WhatsApp. After a grower has signed up, he or she will receive a welcome message. When you want to report a transaction, a number of data and specifications are requested for the transaction that is being passed on. After the transaction is passed, a message is received with the other transactions that have been in that week. These transactions have been passed on by fellow entrepreneurs and have actually taken place in the market.
To stay informed
Are there no trades to pass on, but did they contribute to making the market more transparent? Then DCA will keep these participants informed with frequent price updates that come in via WhatsApp. The more transactions passed on, the more comprehensively the market developments can be outlined.
The transactions are treated completely anonymously and are only used to obtain a transparent and up-to-date market price overview. You can participate for free.
Want to know more about the Transaction app? Please feel free to contact DCA at 0031-320-269520.