Albert Heijn

News Potatoes

British potato price stunt kicks in for farmers

28 December 2022 - Jurphaas Lugtenburg - 6 comments

English farmers are furious with the supermarket chain Sainsbury's. In the week before Christmas, the supermarket placed potatoes on the shelves far below cost price, the news website Grocery Gazette reports.

A 2,5kg sack of potatoes was available in Sainsbury's shops for 19p. Converted, this is approximately € 0,081 per kilo. The price is far below the cost price of the growers, even before the potatoes have been washed, packed and transported. The budget supermarkets Aldi and Lidl also stunted with the prices of various vegetables in the run-up to Christmas. Due to the stunt prices for potatoes and vegetables in the supermarket, the supermarkets are lowering the value of these products. In the meantime, growers are faced with large increases in cost price. The supermarket chains are pushing farm shops and other small suppliers out of the market due to the extremely low prices, fear several critics.

Earlier this month, the English association for sustainable agriculture Sustain wrote another highly critical report about profit distribution in the food chain. According to Sustain, farmers often have less than 1 cent left over per kilo of product. For various products, less than 1% of the profit in the chain would end up with the farmer. The majority of the profit ends up with processors, transport companies and retailers.

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Jurphaas Lugtenburg

He is a market specialist in grains and other agricultural commodities at DCA Market Intelligence. He also focuses on onions, potatoes, and roughage. Jurphaas also runs an arable farm in Voorne-Putten (South Holland).
Comments
6 comments
Subscriber
green yellow 28 December 2022
This is in response to it Boerenbusiness article:
[url = https: // www.boerenbusiness[/url]
Scandalous indeed. Supermarkets are also stunting with potatoes in the Netherlands. Should actually be banned.!!!!
Subscriber
green yellow 28 December 2022
Scandalous indeed. Supermarkets are also stunting with potatoes in the Netherlands. Should actually be banned.!!!!
Claas 28 December 2022
Why?
If you want to increase sales, you have to do something like this. The farmer does not have to sell them for that price anyway.
Subscriber
Ivo 28 December 2022
The moment Appie talks about Planet-Proof and sustainable, we still see quite a few points for improvement on the shelf. We see potatoes from Cyprus here, which in my experience gives a very unnecessarily large footprint and people people all that plastic in which the potatoes are packaged; but yes, just like with those ministers, it is always more fun to measure others than to take a critical look behind the scenes at yourself. Those people make you puke!!!
Subscriber
sea ​​breeze 29 December 2022
Top reaction Ivo! Are we as a market party in the sector already ready to enforce minimum prices and subsequent payments on higher consumer prices than: sales prices + storage marketing brokering/supermarket handling?
Or against promotions: unexpectedly give a ton of potatoes as a gift at the parking lot of the relevant supers!
Subscriber
Karel 4 January 2023
If you want to create a mountain of potatoes, etc., you should start with minus prices and a stunt ban.
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