As a loyal subscriber, Marien Verhage (38) has had a Onion market subscription van Boerenbusiness. This allows him to keep a close eye on the stock market. Using the app and the text messages he receives on his phone, he has the information he uses to run his business.
Verhage has been living with his girlfriend and two daughters since 2016 on the 42-hectare arable farm on the outskirts of Emmeloord. They rent an additional 50 hectares here each year.
What are you focusing on with the company?
"We specialize in seed potatoes and also grow winter wheat, onions and tulips. I think seed potatoes are a nice crop, because you can really add value to them the moment you deliver it to someone who will continue with it; wherever. in the world. The fact that we do not grow late crops is also entirely with a view to seed potato cultivation, in order to be able to grow the first and second year strains as best as possible. We also take care of some crops for colleagues, this includes contract spraying activities This is achieved together with two permanent employees, some casual part-timers and my parents who are still active in the company that I took over from them."
What are the most important business factors?
"I think the quality of the seed potatoes that I grow is very important. This is a point on which I want to distinguish myself from other colleagues in this sector. We have also made a switch to non-turning soil cultivation. to be linked to, or train paths. At the moment those are great challenges for the company, and in order to tackle them, the team of people is very important. I want to put that first, because I cannot do it alone. This keeps in my mind in that every day you are working with a club of people that you can rely on. The quality with which you work, the machines, is also very important. They also ensure job satisfaction and ultimately quality of the harvested products. We try our best and I'm proud of that!"
Why do you have an Onion Market subscription?
"That is very conscious, because seed onions are still the product that I grow freely within my company. I would like to know what the developments in the market are in this area. News provision in the agricultural sector happens on many fronts, of course, but if you looks at the market related issues do you have as Boerenbusiness really an edge. This is a differentiator."
"If I look at these market developments within my company, there are of course many that can ultimately have an effect on the financial result. In order to be able to absorb the market developments, I mainly focus on the product, which I think is the most important. It is useful to be able to estimate what is going to happen, what is being sold in terms of products in the agricultural world, what the different markets are, how the conditions are elsewhere and what is happening at our biggest competitor India. information that I can get from the Onion subscription. When the fair has been determined, I will receive a text message from Boerenbusiness, very easy. It gives an extra line compared to your own thoughts; that's what I do it for!"