Interview James Dyson

'Failed Brexit deal is not a problem'

31 July 2017 - Niels van der Boom - 12 comments

James Dyson, one of the richest persons in the United Kingdom, is not only the man behind the well-known vacuum cleaner brand. The entrepreneur is also the largest arable farmer in the country. In a short period of time Dyson invested huge sums of money in land. He has a reassuring announcement for British farmers: a failed Brexit deal with the EU will not affect their income.

British weekly The Spectator interviewed Sir James Dyson about his views on Brexit and the impact it will have on the country's economy. He is very optimistic about the future, even if a deal with the EU fails. "I have great confidence in our ability to negotiate trade agreements with countries outside of Europe: Japan, Australia, China, America, etc. Negotiations like this are very simple. It's between them and us. We don't have 27 other countries to befriend. to hold." Dyson is convinced that a trade agreement with the EU will not come.

No trade deal with the EU is no big deal

No EU deal? no big deal
In the absence of an agreement with the EU, the United Kingdom falls back on World Trade Organization (WTO) rules. "No big deal" he calls that in the interview. For Dyson's company, it means a 3% export tariff. “When we lower corporate tax slightly, those costs are already offset,” he says.

More land than the queen
The magazine was the first to have the opportunity to visit Dyson's agricultural empire. A painstakingly well-hidden secret. In the counties of Lincolnshire, Oxfordshire and Gloucestershire, the entrepreneur quickly bought 13.500 hectares of land. This makes him the largest private arable farmer in the country. He has more land than the British Queen. He has to make do with a meager 8.000 hectares.

Loss on mega company
Farmer's blood runs through his veins. Dyson himself was working in agriculture when he started his career. "It hasn't gotten any easier to be a farmer since the 50s and 60s," he says. Last year the company lost £4 million (€4,46 million) and this year it is expected to lose £2 million (€2,23 million) on its business.

Invest €84 million
Dyson has a net worth of £7,8 billion, according to the Sunday Times. With nearly 8,7 million losses, people need not feel sorry for him, says the billionaire himself. He put €4,5 million of his equity into the arable farm to modernize it and invest in the environment. That does not include the cost of the land itself.

1,78

million

Dyson receives euros in GLB subsidy every year

CAP costs farmers money
"The farm has been paid for with hairdryers," he jokes. The 69-year-old billionaire talks just as enthusiastically about draining a plot as he talks about the Brexit negotiations. The investments he makes are not business loans. He himself calls his agricultural venture environmental philanthropy. When British Agriculture Secretary Michael Gove said in a TV interview that super-rich farmers, with Dyson as a shining example, would no longer receive subsidies after Brexit, Dyson was not amused. Greenpeace recently calculated that it rakes in €1,78 million in subsidies each year through the CAP. "If you subtract all the necessary costs from this amount, there is much less left," he says in defence.

Focus on biogas
Beeswax Dyson Farming, like the company hot, annually produces 25.000 tons of wheat and 4.500 tons of canned peas. Potatoes are also grown on the farm. This year Dyson is investing €5,5 million in new drainage. Projects he visibly enjoys. The company also invests a lot in biogas. Depreciated crops and waste are fermented there. The residual heat that is produced dries the grain in turn. Beeswax calls itself a high-tech farm. For example, a qualified drone pilot is employed to map out problems.

Little farmer is having a hard time
Dyson fears that British farmers will no longer invest in the environment after Brexit, as subsidies are cut or disappear. Moreover, they are at a disadvantage compared to their European counterparts. "Supermarket chains will continue to buy potatoes in the Netherlands when they are cheaper", is his idea. He especially fears for the future of small businesses, because they are very vulnerable to price fluctuations. "Hopefully in the future we will be able to eliminate the middlemen and earn more by delivering directly to the supermarket or customer," Dyson thinks.

He is not a fan of import tariffs and subsidies. That is why he hopes to speak as ambassador for all farmers in the United Kingdom during the Brexit negotiations. He sees his own agricultural adventure as an investment for the next 100 years, from which his grandchildren can also benefit.

Read the full interview with Sir James Dyson on The Spectator.
Cover photo: BusinessInsider.

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Niels van der Boom

Niels van der Boom is a senior market specialist for arable crops at DCA Market Intelligence. He mainly makes analyses and market updates about the potato market. In columns he shares his sharp view on the arable sector and technology.
Comments
12 comments
Jan 29 July 2017
This is a response to this article:
[url=http://www.boerenbusiness.nl/weekend/artikel/10875355/mislukte-brexit-deal-is-geen-problem][/url]
The EU must also become so irrelevant to us. Let the Brussels elite tie their own noose. No subsidies, no absurd government taxes and high-flying fantasy talk.
No longer the grotesque bluster of unelected, undemocratic, unapproachable and accountable megamaniacs who denigrate 'subjects' for their own position and impose more and more demands, infringe on life and resources.
What should we do with the situation there in Brussels? The EEC was enough. Own country and people first! If that's nationalistic, then so be it.
I do not believe in the 'benefits' of the vaunted globalization. And certainly not when it comes to the lofty goals of environmental protection. Moreover, we do not need Brussels for that. However, austerity of lifestyle and business method, which you don't hear about from the elite.
Johan 29 July 2017
Brexit with the British who no longer know what to talk about shows that it is impossible to take the ropes alone. Europe and only Europe is the future. Anyone who doubts this is a naive, a stupid individualist. What is true is that Europe's culture of grabs must urgently disappear and work must be done on a frugal and exemplary Europe.
Skirt 29 July 2017
The weaker the euro, the better for exports, long live Europe!
smokehouse 30 July 2017
at least this dyson paid for his country. the english royal family stole everything.
Jan 30 July 2017
@Johan.
Putting an end to EU grab culture and other abuses, including fundamental ones, hoping for that is naive. Won't happen.
The bEUrocrats are in control and will not let go. They would be mad to let the goose that lay the golden eggs be slaughtered for their own profit. Who should put an end to it? The officials themselves are the only ones in charge. No, not in theory, but in reality,
Citizens have to dance to those tunes, with the help of the national EU. They come up with a cheap telephone subscription..... as if you could exchange your national autonomy for it. Ditto with the damned euro, as if you could exchange your national and fiscal monetary autonomy for having a common currency over which you have nothing more to say?

No Johan, Brussels is not going to reform; will continue 'just' with the dismantling of the NL state. Taxes and defense are the next items to be sorted out.
If you have a pension (who knows), I would start to question the security that it should provide. Because the southern neighbors could also use some of that. The euro is a suitable means of leveling up, which is already underway. There is no need for a grab in the greenhouse. A leak is enough.
Farmer Dyson sees it pretty clearly: .... "My view is we almost certainly won't get a deal. We'll have to walk away.".....
Why should Brussels give a reasonable deal a chance?
Skirt 30 July 2017
Instead of England, we should integrate Canada even more into the EU.
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jpk 13 July 2018
The trade benefits of Europe but no fledglings from Syria
jpk 13 July 2018
The trade benefits of Europe but no refugees from Syria
Jan Lavrijsen 13 July 2018
I just want to respond to other Jan. I am not saying that the EU is a perfect whole. But it's a relationship that needs to be worked on like any relationship. You are never really independent of each other. That you need each other and not just out of altruism. We have to move forward together to get better together. Messrs Johnson and Davis first made a lot of noise in the Brexit campaign and are now getting it in their face like a boomerang. Making promises to the people that the amount of EU contributions would be spent on health care. The reality is that the British people have suffered a major loss in purchasing power since the Brexit referendum. If (higher) education, as in the United Kingdom, is only reserved for the elite, you can tell the electorate anything. I myself have not studied, but I do understand the game of the populists. But they soon resign (with a big bonus) and let May clean up the mess. Accessible education is the most powerful weapon for preserving democracy and peace (Mandela). Not NATO, no talk barracks, but managing together and being able to listen to each other. That you can control someone or a nation is naive.
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