Agrifirm will centrally manage Northwest Europe

From next year, Agrifirm's various divisions in the Netherlands, Belgium and Germany will be merged into a new, central region. This region will be called 'Agrifirm Northwest Europe'.

The structural change is part of the 'Better Togetherstrategy' that the cooperative recently launched. With 1 central region, Agrifirm wants to focus more on its customers, growers and livestock farmers.

Ronald van de Ven has been appointed director of the new Northwest Europe division. Van de Ven already has experience in his new field of work, as he previously worked as a COO ForFarmers Germany and Belgium.

Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

w.baan@boerenbusiness. Nl

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