Amount of €169 million
EC increases financing for agricultural products
The European Commission (EC) is allocating €169 million to promote the sale of European agricultural products. This amount is €27 million higher than in 2017. The European organization announced this on Friday 12 January.
On Friday 12 January, the EC also called for proposals to promote the marketing of agricultural products from the European Union (EU). This can concern general campaigns about healthy food, but also specific market sectors.
Quality food
"The EU is the best address for quality food. During my many trade missions, I have witnessed the interest shown by consumers and businesses worldwide in EU products," said Phil Hogan, Commissioner for Agriculture and Rural Development.
About two-thirds of the money is for the promotion of sales in non-EU countries, such as Canada, Japan, China, Mexico and Colombia. For programs within the EU, the focus should be on informing consumers about the different EU quality rules and labels.
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Sustainable breeding of animals
Another part of the funding will be spent on programs to promote sustainable breeding of animals, including sheep and goats. In addition, money is available for campaigns to improve a healthy diet and to create an increase in the consumption of fruit and vegetables.
Almost 10 times as many requests
“These programs have successfully opened the door for new applicants in the past and increased our visibility. Last year, there were nearly 10 times as many applications for promotion programs as there was budget available, so be quick to apply.” said Hogan.
Proposals must be submitted by April 12, 2018. The EC will then assess the proposals and will announce the beneficiaries in the autumn.
Kimberly Baker
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