Every disadvantage has its advantage, is a famous statement by Johan Cruijff. This applies not only to football, but also to the sale of agricultural products via digital sales channels. What was already visible in the consumer market due to the corona crisis - the massive choice to buy products online - now also seems to be taking an agricultural flight.
The coronavirus means that human contact must be kept to a minimum. The one and a half meters away, working at home and digital meeting are all things that were not used 8 weeks ago. People are now at home en masse, can no longer shop or eat out and therefore order their clothes, groceries and favorite food via the internet. It is arranged safely and quickly and people no longer have to leave the house, so that they do not come into contact with other people.
This is evident from figures from market researcher GfK. "Before corona, many webshops had a growth of 16 or 18%, now at 60, 70%," says Wijnand Jongen of Thuiswinkel.org.
Agriculture also faces a challenge. Products are still in sheds and finding sellers without eye contact is not part of the (old-fashioned) current trading system of many buyers.
Online onion trade grows 150%
Several trading platforms report a significant increase in signers to their digital solution. This is how the number of registrations at onion trade.com increased by 150% in recent weeks. Also the whatsapp service van Uienhandel.com has taken off. Through this service, onion growers are informed by Whatsapp about the supply and demand on the onion market.
Machiel Boons of Uienhandel.com reports that it is busy with trading and matching supply and demand on Uienhandel.com. The number of batches offered has more than doubled since the corona crisis. Buyers in the onion market are now also discovering the convenience of doing business digitally. Fast switching, efficient and safe buying of batches is now proving its advantage.
Would you also like to get acquainted with digitally selling your onions, sign up and your possible party via onion trade.com or do you want to be kept informed free of charge via your Whatsapp then sign up here .