Supermarket sales will also rise sharply this year

Global supermarket sales will also rise sharply this year, according to the research agency IGD. Revenue is expected to grow an additional $2020 billion between 2022 and 440. The United States remains the leading market and India will see the greatest growth.

The global supermarket chain is on track to generate an additional $2020 billion in sales between 2022 and 440. This is stated in the latest prognosis from research agency IGD. The increase follows exceptional growth in 2020. The top 20 largest supermarket countries realized growth of $280 billion, or a growth of 8,8% year-on-year. The growth was mainly driven by the measures surrounding the fight against the corona virus.

United States continues to lead
The agency forecasts the largest growth in India, a plus of 7,2%. However, all in all, the United States will remain the leading market. “There is a high degree of uncertainty regarding the economic outlook in the United States. However, we expect relatively flat growth in the next two years. Many suppliers have been given an opportunity to conquer new households during the corona pandemic. they can maintain growth on retention and repeat purchases," the researchers say.

The market in China will also grow strongly, driven by more and more online sales. “The trend of consumers shifting to online has accelerated and social platforms will continue to drive online sales. In China, more and more consumers are demanding a state-of-the-art experience such as fast home delivery, QR code scanning and self-checkout. be used more and more in the coming years." In addition, the researchers note that suppliers need to broaden their customer base and reach potential customers in lower cities to maintain growth."

Challenges in Western Europe
Economic challenges are expected in most of Western Europe this year, so retailers need to focus on competitive pricing. "The switch to online has also accelerated in most European countries, which has resulted in further investments in this area. Online will continue to maintain an increased market share in the coming years," according to the researchers. On the other hand, they also report that the phasing out of financial support and rising unemployment are causing some households to cut back on groceries.

Kimberly Baker

Kimberly Bakker is an all-round editor at Boerenbusiness. She also has an eye for the social media channels of Boerenbusiness.

k.baker @boerenbusiness. Nl

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