News Meat
American believes that meat should be part of a healthy diet
About 75% of Americans believe that meat belongs in a healthy, balanced diet. That's according to a new study. In addition, 94% indicate that they buy meat because of the high-quality proteins. The positive feeling towards meat is also reflected in the purchase figures. Americans bought 20% more meat products last year.
A new survey shows that 3 out of 4 Americans believe that meat should be part of a healthy and balanced diet. This percentage has increased by more than 2010% since 20. In addition, 94% of American respondents indicate that they buy meat because of its high-quality proteins. This positive feeling towards meat is reflected in last year's purchase figures. Americans bought an average of 20% more products containing beef, pork, poultry and/or lamb.
Nearly all American households, about 98,4%, will have bought meat at some point in 2020. And 43% of consumers in the United States indicate that they buy more meat now than before the corona crisis. This is mainly because meals have to be prepared at home. The share of home-cooked meals peaked at 89% in April last year and still stood at 84% in December. That is a significant increase compared to the pre-corona era.
Online grocery shopping
Just like in the Netherlands, online grocery shopping is also 'hot & happening' in the United States. The increase over the whole of 2020 will amount to no less than 40%. The majority of Americans who have shopped online (59%) also expect that they will continue to do so after the crisis.
Americans are also embracing new cooking methods. For example, the ownership of an airfryer in the United States has increased by 24%. Digital sources for inspiration were also widely consulted. For example, the research shows that searches for recipes on YouTube have increased by 50%.
Kimberly Baker
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