News Livestock farming
Dutch pasture meat on the rise
Dutch beef from pasture cattle is on the rise. After Albert Heijn, Jumbo now also carries this meat in its range. Jumbo does this in collaboration with Verhey Vlees in Nuth and FrieslandCampina.
The participating farmers will initially receive a premium of 10 cents per kilogram of slaughtered weight. This is a starting premium. From next year, a regular premium of 5 cents per kilo will apply. On top of these surcharges, a continuity premium is also paid for loyal suppliers. It is 2 cents per kilo.
The initiative follows an earlier step that supermarket chain Albert Heijn took in collaboration with Royal A-ware and Heijdra Beef cattle. This also concerned the marketing of meadow meat. At Albert Heijn this is part of the 'Better for' formula.
Preference for Dutch product
Both Jumbo and Albert Heijn are responding to the consumer trend in which a shift towards preference for Dutch products is noticeable. This is at the expense of imported products.
The organic cooperative Eko-Holland is also trying to profit from this movement. Members of the (dairy) supply cooperative have set up a new cooperative, which is specifically aimed at the sale of organic meadow meat.
These parties were not the first. In 2017, DOC Kaas already put a cooperation on with the Gosschalk slaughterhouse. DOC farmers could also receive an extra premium for their pasture cattle if they sell their animals through this chain. The meat was sold to a restaurant chain.
Klaas van der Horst
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