FrieslandCampina

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FrieslandCampina has an excellent reputation

28 March 2022 - Klaas van der Horst

This year FrieslandCampina is the highest ranked food company in the Netherlands in the annual ranking of RepTrak, a leading reputation research and consultancy firm.

FrieslandCampina occupies fourth place in the list for 2022, after Philips, ASML and Wolters Kluwer. Supermarket chain Jumbo (5) follows immediately after FrieslandCampina. Then come Ahold Delhaize (7), Heineken (10) and Unilever (17).

RFRep
The ranking of Dutch companies that have their reputation management in order according to RepTrak. Source: FrieslandCampina

The research shows that the outside world recognizes and acknowledges that FrieslandCampina is doing the right things and is open and transparent about this towards its members, employees, media, NGOs and other stakeholders. FrieslandCampina yourself. "We are happy with the number 4 position, but it also encourages us to share our story – about our strategy, our products and great brands, food and nutrients and especially the sustainability we are working on - even more often and better. to tell."

Last year FrieslandCampina scored slightly better and came in the top-3, after Philips and ASML.

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Klaas van der Horst

He is a dairy market specialist at DCA Market Intelligence. He researches market news and trends and interprets developments.

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