Vion Food Group has invested almost €50 million in expanding and modernizing the beef and pork production at its location in Altenburg, Germany. Under the name Regio-Express, the Dutch meat group wants to use its meat sales to respond to the trend towards more regional meat, which Vion is observing among consumers as well as in retail.
The investment will enable Vion, the company said in a statement, to supply shelf-ready products from fresh, processed and packaged beef and pork from one supplier (including organic). Vion hereby indicates that it wishes to meet the increasing need for regional retail programs, to reduce the CO2 footprint and to reduce transport times and thus improve animal welfare.
The cattle and pigs are therefore supplied from the East German regions. Altenburg is located in the East German state of Thuringia. “By committing regional farmers to our concept for shorter, more sustainable supply chains, this investment secures Vion's joint future as the leading regional supplier of beef and pork in East Germany,” said David De Camp, COO Beef at Vion, in the statement. declaration. The expansion fits well with Vion's strategy of demand-driven supply chains, explains Philippe Thomas, COO Retail at Vion in the explanation. "Consumers increasingly want to be able to prepare tasty products in a short time. That is why we are working on solutions that exactly meet that need."
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