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Agricultural fairs: stand out from the competition

5 January 2026

Whether you're exhibiting at the Leeuwarden Agricultural Fair or participating in the Assen Agricultural Trade Fair, your company wants to stand out. An attractive booth will grab the attention of passersby, and that starts with a professional booth.

One of the most important parts of an exhibition stand, also at an agricultural exhibition, is a tailor-made exhibition wallThese are large in size, so no one can miss your stand and you stand out among the competitors.

Online printers like HelloPrint deliver exhibition walls nationwide, offering a wide variety of options. This ensures the wall fits your booth size perfectly and maximizes the available space.

Designing your exhibition wall starts with selecting the right size, followed by a rough sketch of your idea. Keep in mind that a personalized exhibition wall should be clearly visible from a distance and should attract people to your booth. You can then provide more information to interested visitors in person or via a brochure.

How do you make a good exhibition wall for an agricultural trade fair yourself?
Creating a good exhibition wall doesn't have to be complicated. However, according to HelloPrint, these three factors are essential:

  • A striking photo You can even create your own. A farm machine in action, your fields at sunrise, a photo of the team, and so on. A personal photo can be the perfect way to stand out, instead of a standard stock photo pulled from the internet.
  • A good title, clearly stating what your company specializes in. This could be just a company or brand name, or a short description. Also consider the colors. Make sure they align with your company's corporate identity and stand out.
  • Contact informationNot everyone at a trade show will ask for more information, so it's valuable to have contact information displayed on the trade show wall. This could be the company website, a QR code, or a phone number.

How can you make your agricultural exhibition stand stand out?
Especially for agricultural trade fairs with large numbers of visitors, it can be smart to utilize the height above the stand. If this is possible, of course, which you can inquire about with the organizers. This allows visitors to see your stand from a distance, giving you a significant advantage over your competitors. You can also personalize these attributes through HelloPrint, and you'll find them on the website under the heading "zip-up displays." Provide each side with a logo or text so that rotating the display won't be a problem.

What are other useful products for an agricultural trade fair?
Of course, your trade show booth isn't the only way to stand out. You can use flyers, brochures, business cards, bags, and promotional gifts to stay in the minds of visitors. At HelloPrint, you can even personalize seed mixes to hand out to visitors.

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