Butterfat is a new food trend in Japan. It concerns ghee, a product made from butterfat and can be used as cooking butter.
The Dutch start-up Ghee Easy makes ghee shortening. On the Mezamashi TV show, more than 14 million Japanese watched an item last week that extensively discussed the benefits of ghee over butter or vegetable oils. This is reported by the EVMI website.
Japanese eat very healthy
The Japanese population has the highest life expectancy in the world. This is largely due to their healthy diet. The Japanese traditionally eat a lot of fish and little processed products.
During the morning show, explicit reference was made to the better baking properties of ghee. The ghee was compared to butter. Shrimp fried in butter turned black while the shrimp fried in ghee turned beautifully brown.
Ghee is popular
Ghee is a very pure form of clarified butter. It is a shortening with the rich taste and smell of butter, but it can be heated to a much higher temperature. Butter already burns at 130 degrees, olive and sunflower oil smoke around 170 degrees. Ghee, on the other hand, can be heated up to 250 degrees without any problems and is used for frying fish and meat, but also for frying an egg, pancakes or stir-frying vegetables.
Ghee Easy grows
GheeEasy is experiencing spectacular growth. “Three years ago we started making ghee from the kitchen in my Amsterdam apartment on the second floor,” says founder David Klingen. “Now we have a complete factory and our ghee is shipped all over the world.”
The demand from Japan is especially high. Thousands of kilograms of ghee are put on the boat every month. This week, Ghee Easy was in the top ten of most sold food products on Amazon online store in Japan.
Daily
Also in the Netherlands more and more people bake with ghee. Klingen: “When we first started, our customers were mainly culinary types and those real foodies. But more and more people now see ghee as an everyday shortening. You have also seen such a development with coconut oil in recent years. It is now available in every supermarket.”
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