FrieslandCampina has sold Riedel

Zuivelcoöperatie FrieslandCampina has sold Riedel to the Dutch investor Standard Investment. The dairy manufacturer will announce this on Thursday 17 August. FrieslandCampina expects to complete the deal this year. 

FrieslandCampina examined in February all the possibilities for the sale of Riedel. The soft drink company is best known for brands such as Taksi, Appelsientje and CoolBest. Roelof Joosten, CEO of FrieslandCampina: "Riedel does not fit in with our new strategy, because we want to pay more attention to our dairy products."

Financial details of the sale have not yet been disclosed.

StandardInvestment
The Amsterdam investment company Standard Investment focuses mainly on small to medium-sized companies in the Netherlands and Belgium. The company also already has interests in Burger King Netherlands and Dutch Bakery.

Riedel
The soft drink company Riedel has more than 200 employees and a turnover of €125 million. In the Netherlands, the company is the market leader in fruit juices and drinks. Joosten already indicated in February that Riedel had to take the next step in his development. "That way, the company can further expand this leadership position."

Kimberly Baker

Kimberly Bakker is an all-round editor at Boerenbusiness. She also has an eye for the social media channels of Boerenbusiness.

k.baker @boerenbusiness. Nl

© DCA Market Intelligence. This market information is subject to copyright. It is not permitted to reproduce, distribute, disseminate or make the content available to third parties for compensation, in any form, without the express written permission of DCA Market Intelligence.