Dairy manufacturer Arla expands in Ghana

Dairy processor Arla expands in Ghana by opening a new sales and packaging facility. This means that the expansion in the sub-Saharan region will be continued. The dairy manufacturer will announce this on Wednesday 30 August.

The new facility will be located in Accra, the capital of Ghana, and is a result of the growing demand for dairy products in the country. The intention is that the new facilities will be operational from the beginning of September. 

Products from Dano range
Arla's new sales and packaging facility will primarily sell products from the Dano range. This is because that range is also very popular in Nigeria, which is close to Ghana. 

In addition, the focus will be on the sale of milk powder, butter and cheese. These products are currently very popular with the fast-growing middle class in the area.

Developing new markets
Opening this new facility is one of the goals of Arla's business strategy: 'Good Growth 2020'. That strategy is aimed at discovering new markets for Arla, but then outside the European Union. "Arla has many consumers in West Africa, especially in Ghana. The fast-growing middle class in that region has a greater need for safe and affordable dairy products. We now want to meet those needs," said Steen Hadsbjerg, Vice President of Arla Sub-Saharan , know. 

Kimberly Baker

Kimberly Bakker is an all-round editor at Boerenbusiness. She also has an eye for the social media channels of Boerenbusiness.

k.baker @boerenbusiness. Nl

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