New CEO in 2018

Roelof Joosten leaves FrieslandCampina

27 September 2017 - Esther de Snoo - 7 comments

Roelof Joosten, CEO at FrieslandCampina, will leave the dairy processor on 1 January 2018. He led the company for 2,5 years. CFO Hein Schumacher succeeds him. That was announced today, Wednesday 27 September. 

Roelof Joosten has been employed by FrieslandCampina (RFC) since 2004 and the chief executive officer (CEO) since 1 June 2015. Joosten states in a press release that he is no longer the right man in the right place.

Hein's drive and strength suit the company

Joosten led RFC through a reorganisation, which meant that management had to be cut. Joosten says in a statement: "The size of the executive board will be reduced from 6 to 2 people. We also looked at our own responsibilities and roles. I have decided to hand over the baton to Hein at the end of this year. Schumacher. Hein's strength and drive are qualities that are ideally suited to the new phase of our company."

New phase, new leader
Schumacher has been the chief financial officer (CFO) of RFC since January 1, 2015. The successor has ample experience in the food industry. From 2003 to 2014, Hein Schumacher worked at KraftHeinz, where I held several positions.

Before KraftHeinz, he was active in Asia, including China. This experience can come in handy for RFC, as Asia is an important sales market. Schumacher will therefore become CEO from 2018. 

Text continues below the image.Hein Schumacher is the new CEO of FrieslandCampina in 2018

Next phase
According to Frans Keurentjes, chairman of the supervisory board of RFC, Roelof Joosten has implemented important changes in FrieslandCampina's strategy. Under his leadership, the marketing of infant nutrition in China, in particular, has developed strongly.

Keurentjes: "We are now entering a phase in which our priority is to respond quickly to market developments. With Hein Schumacher we have an experienced leader from our own in-house. His experiences and insights will strengthen FrieslandCampina both operationally and commercially and create more value for the members. dairy farmers realize.”

 

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Comments
7 comments
Ton Westgeest 28 September 2017
This is a response to this article:
[url=http://www.boerenbusiness.nl/melk-feed/ artikel/10876016/roelof-joosten-weg-bij-frieslandcampina][/url]
I'm certainly not going to throw mud because this is what you get when you, as an arrogant board, have lost the feeling with the supporters. But I had to laugh at the following comment:
8911077012
let's be brave and run joost on horseback on horseback I'm lost
300 million road in china
110 million engro pakistan also gone
can blame the next joost and rightly so
and will surely get a bonus with the emphasis on getting not earned
and the farmer he plowed on
with more costs in the last 10 years and still an average of 0.35 cents milk price

But this farmer has a point; the stupid drivers have been tumbling over each other in recent years with rules that have driven up the cost price terribly. At the factories and at the farmers. While the milk has certainly not improved, as has the image of milk. Not so long ago you had a check, all milk was checked in Zutphen. You could get everything from this control, healthy cows, a dirty farmer and healthy milk. The factories could have shielded themselves with this, because the consumer mainly wants safety and not to be fooled! What did the consumer get in the end??? False certainty and they are taken for granted with all those cost-increasing rules.... What if, for example, a Backlight starts to investigate this on TV? That there isn't a rule that the milk improves, that everything is only right on paper? Then the turnips are cooked again...
Subscriber
erik 28 September 2017
and in the cost-increasing measures we conveniently forget that every euro earned was invested two (or three, four) times in land and quota. If you first compare the amounts mentioned to the turnover and look at what went well, you will get a lot further. There is no result without risk, right? The directors have always done it and the greatest experts know exactly what to say afterwards, but they never dare to take responsibility for board positions.
Ton Westgeest 28 September 2017
That Erik, are not cost-increasing rules. Land and Quota increase the cost price, but you do that yourself to become a big farmer, to be bigger than your neighbor or if your wife wants it..... To govern, to impose your will on someone else, yes there you have it ego for that and I don't have that, you're right about that. In any case, you need common sense to manage and that is often lacking these days. Then they only do it for their ego and for the big money .... and then it goes wrong.! Then you need us again to put your finger on the sore spot, to get them with two feet on the ground again.....
at.a 29 September 2017
Like rats ..................
Ton Westgeest 29 September 2017
Not at all! At.a they have four....
Mjbos 29 September 2017
Great description ton we are all going to go down to management culture just manage with clear common sense and especially shoemaker stick to your reading do what you are good at .and no pickpocketing ........
Subscriber
shit 29 September 2017
and yet they continue to supply that club en masse. I do not get it
Ton Westgeest 29 September 2017
That shit is the dirty game they play, anything for more power. All small factories, which are doing well, are eaten by such a large organization.
Eventually you have created a large unwieldy body that is controlled by egos and greedy outsiders who have less and less bond with the agricultural sector. The big factories then have no competition anymore and can do with the farmers what they want, ie they can't go anywhere! The peasants and you will probably be one of them, just like with the hairdresser they have to 'sit very still until they are cut and shaved...'
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