News Grazing
Pasture is now also rewarded at the slaughter line
Meadow milk has been a household name for some time and now meadow beef seems to be becoming that too. The German abattoir Westfleisch has launched a new meat concept: beef with pasture grazing. A supplement is available for participating dairy farmers.
The welfare level of the cows that are grazing is often valued more highly by consumers. For example, meadow milk, meadow cheese and meadow butter are now commonplace. In line with this, the abattoir now also wants to attach the designation 'pasture grazing' to beef. In its own words, the slaughterhouse is the first player to do this.
Ostfriesland and Oldenburg
Westfleisch wants to integrate 2.000 broiler cows into the concept this year; the dairy farmers who participate in this will receive a surcharge of €15 on the slaughter price. The supply comes mainly from the regions 'Ostfriesland' and Oldenburg. Dairy farming is widely represented in both areas, which are located in the federal state of Lower Saxony.
The criteria for the concept is that the dairy cows are grazing for at least 120 days a year for 6 hours a day. The feed must also be GMO-free, which is what happens in Germany VLOG is called. Westfleisch is collaborating on the concept with the German dairy producer Ammerland. Until now, the meat is only marketed in supermarkets in major German cities (such as Hamburg and Berlin).
Wouter Job
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