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De Heus sees opportunities in Eastern Europe

5 March 2019 - Tim Roetman - 14 comments

De Heus took a majority stake in Ukrainian D-Mix on Monday, March 4. However, the joint venture continues under the name: Koudijs Ukraine. In this way, De Heus hopes to respond to the growing livestock and livestock farming in Ukraine.

The Ukrainian company mainly specializes in feed for poultry and pigs and produces approximately 80.000 tons of feed per year. In addition, 50.000 tons of soy and sunflower seed are 'crushed', but this is not where the ceiling lies. There will be a new premix factory built, which should be operational by 2020. This investment should boost production by another 30.000 tons.

First investment in Ukraine
With the acquisition, De Heus wants to strengthen its competitive position in areas where the animal feed market will develop strongly in the coming years. The Ukrainian government has been investing in the sector for years and livestock farming is expected to grow strongly. That is why De Heus has chosen to invest in Ukraine; it is the first time that the animal feed company invests in Ukraine. 

De Heus has 6.000 employees, 600 of whom are in the Netherlands. The rest are active in more than 70 different countries. The acquisition will add more than 300 employees. The total production of De Heus will increase from 7,5 million tons to 7,6 million tons as a result of this joint venture.

Board stays put
The D-Mix working method will be continued with the current board. It is not known how much De Heus has invested. The feed company does not make any statements about the size of the interest either.

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Tim Roetman

Tim Roetman has been working as a junior editor at livestock farming since November 2018 Boerenbusiness† He mainly writes about (price) developments in the pig and dairy market.
Comments
14 comments
1455 5 March 2019
This is in response to it Boerenbusiness article:
[url=http://www.boerenbusiness.nl/melk/ artikel/10881579/de-heus-ziet-kansen-in-oost-europa]De Heus sees opportunities in Eastern Europe[/url]
Good step by the way. Nice to see how Dutch knowledge, skills and money make livestock farming in Eastern Europe flourish. Thanks to Dutch companies, significant steps will be taken there. I wonder what kind of beautiful (gigantic) farms will be built there.
666 6 March 2019
Knowledge can only be sold once.
Magnesia 6 March 2019
Isn't this to supply feed for the large-scale chicken farm in Ukraine, which is a problem for Dutch chicken farmers?
business 6 March 2019
Magnesia that doesn't matter. The Dutch agricultural sector has to earn and grow. We do this by developing in the Netherlands and thriving abroad. If that is at the expense of Dutch farmers, that is a pity. The Netherlands has always been an excellent country for the agricultural sector to develop. Dutch farmers are easily persuaded to invest, and the legislation and regulations that lead to those investments also help. The profits from this can now be invested abroad and thus act as a catalyst for agricultural development in areas with unprecedented opportunities.
avenue 7 March 2019
Correct business.
The Dutch farmers still don't understand. The production returns to 100% self-sufficiency and the yield rises to a pleasant level for the farmer. NOT FOR THE REST IN THE CHAIN. The farmers are not represented in the chain and the rest are doing well. I don't see this changing, so you can forget about the return for the farmer. I would say "'sleep''" burp quietly.
shoemakers1 7 March 2019
that max 100% self-sufficiency will not help with the prices, it has happened before that in the event of an impending shortage, purchases were made abroad far too expensive to eliminate the shortage, and therefore to be able to continue to buy cheaply here
Joep 7 March 2019
With the investment that is now being made abroad and that is yet to come. In the Netherlands we automatically arrive at a self-sufficiency level of 100%. The Dutch agricultural sector smells money abroad.
avenue 7 March 2019
Shoemakers1
That makes sense!!! Let them work abroad for free, they don't do that for long either..... look at Germany, they stop there en masse. Look at America, they are going down there too.

If we fall back to 100% self-sufficiency, then so many costs will fall from our shoulders as a farmer ...... then we have on average more than 1 income without having to keep more animals. (in total, so with much fewer animals in NL).

avenue 7 March 2019
Business
Nice approach with your response..... Hope you opened the farmers' eyes a bit.
But I think, as you probably also think, those eyes will probably stay closed for a while.
Everts 7 March 2019
Allee, don't forget the silent takeovers, which now form the silent integrations. Companies that were already on the brink of collapse 15 years ago continue to operate. They have been taken over in the meantime and the former entrepreneurs are now putting the work around for an apple and an egg so as not to lose face. And sometimes rent their own home back. So that on the outside nothing seems to have changed. In this way, the critical mass that the periphery needs to earn optimal money and produce cheap meat is also preserved.
avenue 7 March 2019
Everts

They are also doomed.
Nothing comes of it. There are plenty of examples from the past. A matter of time. And it remains a deadly sick sector.
avenue 7 March 2019
Everts

At least they now deserve an apple and an egg...... She didn't even deserve that before that time.
Subscriber
Is it Heus? 12 March 2019
De Heus, those are the men who grab 150 million, say 1 billion every 7 years. Isn't that also the club that says that if we all offer our animals as trade to the processing slaughter sector, it will go very well for all of us?
And they have errand boys for that to tell us!
Bye de Heus, dream on.
Henri 12 March 2019
Is it Heus? The entire periphery/agricultural sector certainly does the compound feed companies. They all make good OFF the farmers. And they have all been traveling around the world for 10-15 years to try to persuade investors/farmers to start mammoth companies. And we are now competing with those companies in the European and global markets and that is only going to increase. The interests are conflicting, they all make good money from overproduction, only the farmer does not. The story as business describes is the philosophy/working method of the agrosector/periphery in the Netherlands.
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