Meatless week is mainly vegetable promo week

The Central Organization for the Meat Sector (COV) considers the 'Week without Meat', which started Monday 11 March, to be a social initiative anymore. According to the organization, the meat-free week has been hijacked by commercial parties, who are turning it into a promotional week for vegetable products. 

The COV notes that the commercial interests surrounding this meatless week are great, because behind the initiative many companies and organizations that mainly supply vegetable products have joined forces. The COV itself lists 29 partners, including Bonduelle, Celavita, Hak, Iglo, Greenery, Heinz, Lassi, Royal Zon and Unilever.

"In this way, social and sustainable profiling mainly serves its own marketing goals, which other producers and retailers can use for a week," the COV said in a statement.

Worry
The COV understands that groups in society are concerned about various environmental aspects, such as the availability of raw materials and animal welfare. "However, shifting everything around the environment to the consumption of meat will continue," the organization says. The COV makes a comparison with flying holidays. This is often ignored in climate discussions, but according to the organization this air traffic has a much greater impact on the climate.

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