FrieslandCampina wants to build new factory

FrieslandCampina plans to build a new production location, where milk flows from the member dairy farms are processed. 

The plans are part of the new strategy, which should make the group more flexible. FrieslandCampina says that the new location is intended to process members' milk into, among other things, fresh dairy products and cheese.

With this, the cooperative wants to anticipate the expected growth in sales of dairy products, including milk produced under the PlanetProof label, among other things. With the new factory, the group wants to respond to the growing need for new milk flows with specific characteristics. This is part of the new strategy which was published in 2018.

Location unknown
FrieslandCampina is focusing on a new location instead of taking over a factory, because this is more convenient from a practical point of view. It does not yet say where the production location should be.

The location of a new factory is, however, crucial; the distance to the factory is a selection criteria for member dairy farmers to participate Top Dairy Line for PlanetProof milk. The company currently has 17 production locations, which means that 1 new factory will probably be added. 

Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

w.baan@boerenbusiness. Nl

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