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A-ware leaves the skating world
5 April 2019 - Wouter Baan
The cheese maker A-ware will announce on Friday 5 April that it will stop sponsoring the skating team of Jillert Anema. This means that shirt sponsorship will come to an end after 5 years.
Jan Anker, the CEO of A-ware, indicates that the sponsorship increases the brand awareness of a-ware has benefited, but that it is time for another company. The sponsorship ended as of April. As a result, A-ware no longer has any outstanding sponsorships.
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Wouter Job
Wouter Baan is editor-in-chief of Boerenbusiness. He also focuses on dairy, pig and meat markets. He also follows (business) developments within agribusiness and interviews CEOs and policymakers.
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