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Vegetarian Butcher breeds on cowless milk

9 April 2019 - Wouter Baan - 8 comments

Jaap Korteweg, the founder of the Vegetarian Butcher, is still thinking about bringing vegan milk to the market.

In an interview that Korteweg recently had with the acquisition platform Brookz, he expresses his ambition to become a vegan milkman. The founder has been mulling over the plan to develop cowless milk for some time, because at the end of 2017 he told de Volkskrant that he finds it a challenge to develop milk from grass.

Low chance
However, the realization of the idea still seems a long way off, because Korteweg gives himself a 1% chance that this idea can be implemented. He does say that others think his chances are greater, since he has also managed to make the Vegetarian Butcher a success. At the end of last year it was announced that the Vegetarian Butcher was acquired by Unilever for an undisclosed amount.

Korteweg's idea is not new, because in the United States there is already a company that has developed 'milk replacer' based on genetically modified yeast.

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Wouter Job

Wouter Baan is editor-in-chief of Boerenbusiness. He also focuses on dairy, pig and meat markets. He also follows (business) developments within agribusiness and interviews CEOs and policymakers.
Comments
8 comments
Subscriber
Fortissimo 9 April 2019
This is in response to it Boerenbusiness article:
[url=http://www.boerenbusiness.nl/melk/ artikel/10882011/vegetarische-slager-broedt-op-koeloze-melk]Vegetarische Slager breeds on cowless milk[/url]
Delicious. I'm already waiting for all that artificial junk. Rather think that Jaap has discovered that he can easily lure venture investors by doing interesting things. Will the trick still want to do what he has done with the vegetarian butcher under the auspices of his ex.
Henk 9 April 2019
Never made a profit with its vegetarian butcher shop, it also comes out as the worst in taste tests everywhere. And crazy expensive. Unilever has bought a pig in a bag, especially if you can no longer call a stew of beans, lentils, water with some soy and salt, or sausage.
Subscriber
peter 9 April 2019
cold milk??????? Is it still called milk, maybe we should discuss that first! Anyway, cow's milk has been producing a goat, sheep, pig, horse, etc. for much longer. I think this milk is going to come from a donkey!
Subscriber
Jan 9 April 2019
Sold it on time, hopeless trade.
But Jaap is the smartest of them all I must admit.
marcel 12 April 2019
Some negative reactions above, the gentlemen are aware of Alpro soy milk. A true success number from Belgium, and no, don't work there or drink it, but there is definitely a market for those alternative products.
Wim 21 April 2019
The reality is that the market for non-animal alternatives to previously mostly animal products is growing very fast. You can be satisfied or dissatisfied with that, but simply dismissing it as hopeless seems to be more about what people want than about the reality of the market.

As for the 'artificial junk'. Is it so natural to regularly conceive cow breeds created by strong selection with artificial insemination, to separate the young from the mothers very quickly so that the mother's milk can be drained artificially for first cooling and then (usually after heat treatment) in brig packaging in supermarkets to market.
What's not 'artificial' about that?
Frans 21 April 2019
Agree with Wim that regular milk is no longer sold. The factory pulls everything apart and sells it in industrial derivatives. However, I don't need the chemical veggie food either. Just a carton of milk.
socks 27 April 2019
So it's all about manipulated soy.
Subscriber
xandur 29 April 2019
This white stuff turns out to be quite complex:
https://pubs.acs.org/doi/10.1021/acs.jafc.9b00204
All components identified (2355 to date):
http://www.mcdb.ca/

Good luck Jaap, it will be a weaker deduction

PS that farmers also have to be more accurate, it seems that tetracycline is in the milk, according to database
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