FrieslandCampina

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FrieslandCampina wants to cut back the guaranteed price

10 October 2019 - Wouter Baan - 13 comments

FrieslandCampina plans to cut back the guaranteed price. The proposal to the member dairy farmers is to remove the supplements (for vlog, sustainability and grazing) paid out by the reference companies from the guaranteed price from 2020 onwards.

In practice, this means that the guaranteed price is lower and the performance premium is higher. A calculation example based on the situation in 2018: For an average dairy farm, with an annual supply of 850.000 kilos, this means that the guaranteed price is €0,89 per 100 kilos lower. 

This amount benefits the company's profit, of which 35% is subsequently returned in the form of the performance premium and 10% through the member bonds. The remaining 55% goes to shareholders' equity. At the bottom of the line, this means that a dairy farmer receives €0,50 per 100 kilos less. 

Avoid double surcharges
CEO Hein Schumacher and Frans Keurentjes, the chairman of the cooperative, emphasize that the adjustment is not being made in order to 'withhold milk money' in a soured way. The number of supplements at reference farms has skyrocketed in recent years, as a result of which some member dairy farmers now sometimes receive double supplements. This is because FrieslandCampina pays the premiums for vlog and grazing on top of the guaranteed price, while those of the reference companies are already included in the base price. 

"However, in the long term, the member dairy farmers benefit from a robust company. That is why these adjustments have been proposed to the members," said the CEO. Schumacher and Keurentjes acknowledge that the proposal has led to vigorous discussions in the Members' Council, but that there is nevertheless support and understanding for it.  

Vreugdenhil replaces DOC
There are also some 'practical' adjustments. For example, in the basket of reference companies, the milk price of DOC Kaas is replaced by that of milk powder producer Vreugdenhil. The proposal is to include this at 11,5%. FrieslandCampina believes that the weighting of DOC Kaas has become too large due to the merger with the German DMK.

FrieslandCampina also wants to update the standard levels. Since the merger in 2008, the calculations are based on 3,47% protein, 4,41% fat and 4,51% lactose. However, the milk has become more protein-rich and less fat over the years, so that the difference between the published guaranteed price and the actual payout prices has become too large. It is therefore proposed to adjust the standard levels to the actual levels for 2019.

Invest book profit directly
A proposal that does hit a dairy farmer directly in the wallet is one that relates to book profits. For example, when an industry is divested, the benefits now go to profit sharing. The proposal is that from 2020 FrieslandCampina will be given the option to invest a book profit of at least €100 million directly in business opportunities and thus exclude it from profit sharing. 

Meadow grazing guarantee
Another proposal is to include the Cow Monitor in the requirements of Foqus Planet. The financial incentive of this dairy group's sustainability program must also be increased. From 2020, grazing dairy farmers will be asked to make an extra administrative effort. The proposal is that, in addition to the registration of grazing days, they will also register the grazing times. In this way, the dairy company wants to better safeguard outdoor grazing, as requested by the Weidegang Foundation, according to its own account.

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Wouter Job

Wouter Baan is editor-in-chief of Boerenbusiness. He also focuses on dairy, pig and meat markets. He also follows (business) developments within agribusiness and interviews CEOs and policymakers.
Comments
13 comments
grain 10 October 2019
This is in response to it Boerenbusiness article:
[url=http://www.boerenbusiness.nl/melk/ artikel/10884279/frieslandcampina-wil-garantieprijs-versoberen]FrieslandCampina wants to reduce the guaranteed price[/url]
I hope Members reject the proposal, it is better that the salaries of the top are cut after all the fumbling of recent years.
with extra effort, money must be added to the milk price and no cigar from your own box!
karel 10 October 2019
at a time when Schouten says that more money has to go to the farmer, you are stripped by the top of frieslandcampina, it's just theft
Peter 10 October 2019
The members have been abused enough in the last 3 years to mention:

Business plan, PBB, focus planet, extra unannounced checks, tightening freezing point and butyric acid, reservation by name less,
calf ok, recycle pointer, cow compass and so on.

With the proposed adjustments, an average member with 800000 kg is about €10000 less per year!

When will members agree that this policy can no longer be tolerated?
RFC slogan: more and more rules and members pay less!! 10 October 2019
THE ANT'S MYTH: TOO MUCH CONTROL? CHERISH THE ANTS!
The ant came to work early every day and immediately began to work; she was productive and very satisfied.

Her boss, a lion, was surprised that the ant was working unsupervised.

He thought, if she can do so much without supervision, would she perform even more under constant supervision?

He recruited a cockroach who had great experience in supervising and who could prepare wonderful reports.

The first measure the cockroach took was to place a time clock to record the comings and goings of the ant. Then the cockroach needed a secretary and a spider to manage the archive and monitor the phone calls.

The lion was very pleased with the cockroach's reports and also asked him to graph the production. It is then that the cockroach bought a computer and a laser printer and recruited a fly to manage computer science.

The ant, recently prolific and radiant, was despairing of that pile of paper and of all those meetings that was taking up her time!

The lion thought it was time to appoint a sector manager at the ant's workshop.

This post was entrusted to a cricket who, to start with, bought an ergonomic chair for his office and had a carpet installed. This new manager also needed a computer and an assistant.

At this moment the ant couldn't stop laughing and she got angrier and angrier every day. It was then that the cricket convinced its master, the lion, that a study of the working atmosphere became imperative. After examining the workloads, the lion determined that the service where the ant worked was no longer as productive as it used to be.

He recruited an owl, known as a renowned and first-rate counselor, to audit and propose a solution. The owl walked around the offices for three months and drew up a very thick report that concluded: there are too many permanent staff in this company. And guess who fired the lion first?

The ant, of course, because: “She showed a lack of motivation and an attitude that led to conflict”.
Angry Farmer (member-slave) 10 October 2019
Other milk processors with the same amount of milk to process only have half the staff!

Reorganization in own personnel seems to me the best solution!!! otherwise it will get really out of hand!
Ton Westgeest 10 October 2019
The remaining 55% goes to shareholders' equity.

I already indicated it yesterday, the money is gone.... But still ff come up with a few new rules.!
As a distraction; can you worry about that!

Besides the grazing days, the grazing times will also be registered. In this way, the dairy company wants to better safeguard outdoor grazing, as requested by the Weidegang Foundation, according to its own account.

Yes, the consumer wants it.... pay attention, the next thing is that there will be camera surveillance on every farm!!!!
R. van Eijden 10 October 2019
I am not a member or supplier. But I don't understand the cooperative structure. (source wikipedia). The years with the lowest milk price paid out give the cooperative the highest net profit. Sounds logical but is not cooperative.
bert 10 October 2019
the company more robust and the farmers will soon be milked out,
all vote against
Show 10 October 2019
Communism has hit the RFC board, the farmer is being milked out and himself with high compensation for the meeting.
bart 10 October 2019
The manager who came up with this will get another big Bonus!!
I'm worried if farmers leave RFC again and the permanent members have to pay out these departing? We still have to pay out 30 million and if more leave or stop, pay out even more!!

I miss that RFC says HONEST members you are too expensive with producing milk and that's why we bully you with more and more rules and less milk money. We prefer to get the milk in Africa, Poland, Ukraine, where the European Union is still spreading development subsidies to start!! and the farmers were allowed to work as slaves under the "Dutch minimum wage". And that multinationals such as RFC are happy to use it!

When will the board take a stand financially??? and start laying off staff?
pedro 10 October 2019
just a few tractors to head office 16/10
Pieter 10 October 2019
Farmers beware, they want to take the cooperative from you!
Getting good results for the company and then in the stock market. Only then will milk from the farmers become a cost item, they are already working towards it.
peter 10 October 2019
@Pieter I agree with you 100%. But what do you want as a board and members' council to no longer have a backbone and to be rotten to the bone?

Otherwise they wouldn't have to seriously work out such an idea and discuss it during upcoming autumn meetings!? It's already in pitchers the current members (the slaves of RFC), have nothing and nothing more to say.
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