Between 2016 -2019, the consumption of quark in liters in the Netherlands has increased by 20,3%. The dairy products yogurt and cream also grew in volume. Albeit much less at 2,2 and 3,3% respectively. All other dairy products, on the other hand, were consumed less.
This is reported by the NOS, based on market research conducted by the specialized agency IRI. In the period 2016-2019, the consumption of desserts even decreased by almost 25%. This is mainly attributed to the high sugar content in many desserts. The consumption of milk and buttermilk also fell sharply, by 6,1 and 7,8% respectively.
Vegetable products
At the same time, market analysts see a rapidly growing market for dairy-like products based on plant-based products, such as soy milk. FrieslandCampina attributes the decrease in drinking milk and buttermilk mainly to the enormous choice of drinks that consumers currently have in the supermarket. From water and soft drinks to the many coffees and teas.
Corona stops trend
However, due to the corona pandemic, the trend of declining dairy consumption has come to a halt, according to figures from IRI. Dairy consumption rose across the board. Room was the fastest grower with a 14% increase in turnover. Only the consumption of porridge also fell in the past 'corona quarter', by 4,5%. In general, the turnover of food in the supermarket has risen sharply due to the corona pandemic, because consumers were forced to cook at home. The sale of table potatoes even increased by 30%.
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