News Quality Labels
Turnover PlanetProof upside down six times
PlanetProof's turnover increased sixfold in 2019 to more than €600 million. The increase is the result of a significant increase in products sold under the label. In any case, quality marks are popular with the Dutch.
This is apparent from the Sustainable Food Monitor that Minister Carola Schouten sent to the House of Representatives this afternoon (17 November). It states that last year Dutch consumers bought €7,7 billion worth of food products with a quality mark. This is an increase of 14% compared to the previous year.
Better Life at the top
With a turnover of €2,8 billion, the Beter Leven quality mark leads the way, followed by organic, which has a turnover of €1,6 billion. PlanetProof's turnover increased to €617 million last year. At that time, the Milieukeur quality mark was introduced for dairy products, potatoes, eggs and fruit, among other products. This is not yet a resounding success for growers, LTO Arable Farming Department and the Dutch Fruit Growers Organization (NFO) have recently withdrawn due to a lack of efficiency.
FrieslandCampina
Dairy products with a quality mark in particular sold significantly more last year. Turnover increased by no less than 81%. The growth figures are mainly due to the introduction of PlanetProof dairy at FrieslandCampina. Recently, the billionth liter was symbolically handed over to agriculture minister Schouten. In the meantime, about 600 dairy farmers within the cooperative produce for the quality mark.
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Wouter Job
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