FrieslandCampina maintains good reputation

Zuivelcoöperatie FrieslandCampina managed to maintain its good reputation last year. The dairy company remains in third place in the annual RepTrak NL Top 30 Reputation. Philips and ASML are in first and second place. The social influence in particular is recognized and shows a sharp rise in valuation.

The RepTrak Company continuously conducts research among Dutch people into their perception of the 30 largest companies in the Netherlands. This includes looking at themes such as meeting customer expectations, making a meaningful contribution to society and showing adaptability. "The companies in the top 30 started the year with a strong vote of confidence. Support and appreciation are high, but the arguments for continuing to believe in this are under pressure. The government has controlled the news during the crisis, especially in recent times. 5 months. Companies were a bit on the leeward side," said Thomas McNeill, Vice President Benelux of The RepTrak Company.

McNeill continued: “With the election behind us, business news is once again becoming a part of the public debate. There is an opportunity for companies to gain public trust through customer focus, as well as for qualities that prove to be most important during the pandemic: future-proofing, social impact and decency."

FrieslandCampina in 3rd place
Zuivelcoöperatie FrieslandCampina remains in third place in that ranking. "As a manufacturer of branded goods, a strong and solid reputation is extremely important. After all, our company name is on the packaging and is visible to the consumer every day. I am proud that we have maintained and further strengthened our position", says Hein Schumacher , the CEO of FrieslandCampina.

It is striking that the appreciation is even higher among 18 to 34-year-olds. In that category alone, the dairy cooperative is even in second place, just after Philips. This puts it ahead of Heineken, ING and Jumbo, among others. The reason? "This group mainly gives scores for the character side of companies, in the field of employership, corporate social responsibility, openness and honesty."

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Philips tops the list for the fourteenth year in a row. "The year 2020 showed what companies can do in the field of health technology. Philips' mission: to improve the health and well-being of people around the world was greater than ever. This has again led to the first position in the list," the report's authors said. ASML is in second place.

Kimberly Baker

Kimberly Bakker is an all-round editor at Boerenbusiness. She also has an eye for the social media channels of Boerenbusiness.

k.baker @boerenbusiness. Nl

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