Friso remains in the hands of FrieslandCampina

Sales rumours have been buzzing in recent months, but FrieslandCampina has decided to keep baby food brand Friso itself. Friso is important for the total portfolio, that is how the dairy cooperative motivates its decision.

The Specialized Nutrition business unit will focus entirely on the production and marketing of Friso. The core markets that will be focused on are: China, Greece, Malaysia, Mexico and Vietnam. This is the outcome of the strategic evaluation of the brand that FrieslandCampina announced at the end of last year. Selling was also an option. There was interest from various investment parties, but reportedly did not want to pay the asking price of approximately €2 billion, Bloomberg recently reported.

FrieslandCampina also reports that the Members' Council has approved the sale of various consumer dairy brands to Theo Müller. this news was announced as a bolt from the blue last week.

Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

w.baan@boerenbusiness. Nl

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