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FrieslandCampina and Natuurmonumenten split up
FrieslandCampina and the Natuurmonumenten association are not renewing their long-term collaboration, but are still doing a number of things together on a project basis. Both parties report this in response to a leaked message.
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When asked how this came about, FrieslandCampina's response is relatively short and businesslike, and also a bit hypocritical. "The collaboration ended and it was then decided to work together in a different way. In recent years we have seen that we can make the most impact when we work together on projects. We will continue to do so," said a statement from the dairy company. .
Cooperative board
Natuurmonumenten gives a slightly different interpretation of why there is less close cooperation. The organization wanted to make this public at a later date. "In the summer of 2022, the cooperative board indicated that discussions with third parties about new social initiatives or the renewal of existing agreements would be stopped for the rest of the year. This also applied to discussions about the possible continuation of the collaboration between Campina and Natuurmonumenten. A few months ago, the Natuurmonumenten logo had already been removed from the Campina suit."
According to Natuurmonumenten, 'the collaboration was aimed at stimulating the sale of Campina dairy under the independent 'On the way to PlanetProof quality mark', improving the farmer's revenue model and strengthening nature.'
Still keep talking
Despite everything, FrieslandCampina and Natuurmonumenten 'continue to have positive discussions and collaborate in projects where the parties can strengthen each other substantively' and to improve the farmer's revenue model. Consider, for example, the successful 'Rotterdam the farmer' project. This is also stated by FrieslandCampina.
FrieslandCampina and Natuurmonumenten will also continue to talk to each other and keep each other informed of developments, both at a local and national level, Natuurmonumenten reports. For the latter, a round table discussion will be organized every year in which Natuurmonumenten and member dairy farmers of FrieslandCampina exchange ideas about agriculture and nature. "We will also continue to jointly promote what our member dairy farmers do in the field of nature and landscape management. We have already done this by sharing stories about successful collaboration between forest rangers and farmers with consumers and members of Natuurmonumenten. This new way of collaboration will be evaluated annually."