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Ausnutria feels the pain of lower sales in China
The declining sales of child and baby food in China are gradually hitting Ausnutria Netherlands harder, the company reports. This will certainly lead to the loss of jobs at the Leeuwarden branch, expected to be around sixty.
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It's not the only thing. The factory in Leeuwarden is also planned to return from a five-shift system to a three-shift system, the company announced. In addition to reducing production, further cost savings are also being sought. Ausnutria calls it likely that further reorganization will take place as a result.
Not just challenges
The manufacturer of children's and baby food does not only identify challenges. Outside China, the company achieved turnover growth in the past six months, especially with goat's milk products. In the meantime, work is also continuing on the delivery of a new, extremely modern and sustainable drying tower in Heerenveen.
The results in China are under pressure due to declining demand for infant nutrition due to, among other things, the consequences of the corona pandemic, declining growth and lower purchasing power, but also due to intensified competition for a place in the shrinking market.