Ausnutria

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Ausnutria is getting more and more Yili blood

27 November 2023 - Klaas van der Horst

Dairy company Ausnutria is already 70% owned by fellow Chinese company Yili. Recently, however, the board has also increasingly been filled with managers from Yili.

In September, a new CEO was appointed from Yili's stable: Ren Zhijian. His predecessor Yan Weibin retired. This move was accompanied by the simultaneous resignation of two other managers. A number of top managers were also given other positions. This week, another veteran of Ausnutria has been replaced by a manager from the Yili stable. 

The same thing happened earlier this month at Ausnutria in the Netherlands. New Zealander Richard Hickson was appointed as the new CEO. He is also a Yili manager.

His task is to shape the reorganization plan at Ausnutria Netherlands. The company has become increasingly difficult in recent years, mainly suffering from faltering exports to China.

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Klaas van der Horst

He is a dairy market specialist at DCA Market Intelligence. He researches market news and trends and interprets developments.

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