The number of PlanetProof livestock farmers is decreasing slightly

These are not major differences, but it is clear that after a number of years of stabilization there is no further growth, but rather a small decrease in interest. 

SMK does not explain the development in the annual report. This is a decrease from approximately 800 participants over a number of years to 778 units last year, while the area in use by them fell from a peak in 2022 of 49.980 hectares to 48.733 hectares last year.

More certainty
In recent years, SMK has steadily increased the requirements for On the way to PlanetProof dairy. A broader revision of the scheme will take place this year, after which various new requirements will apply from 1 January 2025. SMK's idea is also to offer participants more certainty in advance about whether or not they meet the requirements.

The existing uncertainty about whether or not to meet the requirements was and is an annoying point for many participants. In addition, FrieslandCampina, where most participants are located, was not always predictable. In 2021, this cooperative ended the purchase of PlanetProof milk from a group of Twente farmers, because they were too far from the factory. In addition, FrieslandCampina has adjusted other milk flows, such as around the Foqus Planet program, with which members can also earn additional compensation, but without the requirements of the PlanetProof scheme.

Higher Appeal RCC
PlanetProof dairy is now available in many Dutch supermarkets. According to an announcement from SMK, dairy with the PlanetProof quality mark accounts for 30% of fresh dairy sales in supermarkets. However, the quality mark also encounters opposition. Eight nature organizations have filed a complaint with the Advertising Code Committee (RCC) against the quality mark because it would be bad for nature and biodiversity, because it would encourage the intensification of agriculture. The RCC initially agreed with them, but an appeal is still pending.