FrieslandCampina

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FrieslandCampina and Lidl together in regenerative

15 May 2025 - Klaas van der Horst

Lidl Nederland, together with ReGeNL and the National Growth Fund, will support thirty dairy farmers of FrieslandCampina in the transition to a regenerative business operation. This has been announced by the companies and organisations involved. The collaboration will not result in a new milk flow, but should result in a change in the way the farmers work. 

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The participating organisations are not disclosing any amounts involved in the three-year pilot. The costs also vary per company. According to the announcement, the aim is to take concrete steps towards an agricultural system that focuses on soil restoration, biodiversity and a future-proof earning model for the dairy farmer. For the transition towards this, support and guidance by RainNL

There is also no concrete model for regenerative agriculture yet. The organization itself is still in the starting blocks. It is an initiative of the ministry of LVVN and over fifty partners from the food world and especially cooperative agriculture. The aim of the pilot is to jointly develop an open accessible standard for regenerative agriculture, with a focus on making the impact measurable. 

The pilot investigates how regenerative agriculture, such as herb-rich grassland and grazing, can contribute to soil restoration, biodiversity, future-proof food production and a robust business model for the dairy farmer. Lidl is the first supermarket chain to take and support this initiative.

The ultimate goal for ReGeNL is to make the transition to future-proof agriculture together with a thousand farmers before 2031, according to program director Wouter-Jan Schouten of RegeNL.

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