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Vreugdenhil drops 50 euros with Tomorrow's Dairy

12 November 2025 - Wouter Baan

Milk prices are under immense pressure in November. For the third consecutive month, Vreugdenhil Dairy Foods is also lowering its milk price. The company's flagship milk product, Tomorrow's Dairy, fell below €50 per 100 kilos for the first time this month. In the Milk Price Comparison tool, Boerenbusiness the company is losing ground.

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Vreugdenhil is currently leading the way in the downward trend. This month, the basic milk price will drop by €6,56 to €43,09 per 100 kilos. This is calculated based on standard fat and protein contents and an annual supply of 1 million kilos.

In Boerenbusiness Dutch Milk price calculator The company is more than €1 below A-ware and €1,50 below FrieslandCampina, processors that also significantly reduced their prices. In recent years, the powder producer often paid above-average in its own country, but that is currently not being achieved.

Top milk flows
The maximum milk price, which is linked to Tomorrow's Dairy, will drop to €49,89 per 100 kilos in November. In this respect, too, Vreugdenhil will temporarily have to let other processors with a top milk flow in the Milk Price Comparison tool go ahead, all of which still quote prices above €50 per 100 kilos. At the beginning of this year, Vreugdenhil was still in the lead.

Belgium and organic
The situation is similar in Belgium, where the basic milk price has fallen by €6,36 to €42,05 per 100 kilos. the difference with the other processors significantly.

The organic milk price remains unchanged again this month at €67,56 per 100 kilos. However, Vreugdenhil takes the last position in the Dutch Milk price calculator over, because A-ware raised its price earlier this month and is now higher as a result. 

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