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Opinions Jaap Haanstra

Supermarkets don't determine our income

29 January 2020 - Jaap Haanstra - 17 comments

More and more often I hear and read that it is the fault of the supermarkets that our incomes are too low. Competitive purchasing, concentration of power and monopolists are frequently heard arguments. But is that true?

That we live in a country where the cost price is high, is a truth as a cow. The costs of land and labor are high, as are cultivation and production costs. Fortunately, our production is high and of excellent quality. Together with an efficient processing industry and an excellent infrastructure, this means that a large part of our products can be exported. What we produce in the Netherlands is highly sought after in large parts of the world. Without exports, there would be no Dutch agriculture in its current form, as we know it.

Incredible performance
Unlikely export figures for dairy, vegetables, flowers, potatoes, onions (more than 90%) and many other products. An incredible achievement. Especially when you realize that the sector has the lowest environmental footprint in the world. It is not the local market that forms our income, but rather the degree of export in combination with the market supply.

Even a relatively small reduction in supply, for example due to the weather, leads to a significant price increase. The supermarkets also have to deal with the interplay of supply and demand when purchasing. And yes, they have a strong negotiating position due to their size and limited number. But it is going too far to say that the supermarkets are solely responsible for the plight of many farmers. Although that can of course be different individually.

Delve into the market
I notice, and I understand that I say it hard, that many people should first look into markets. Also how prices are established through market forces, before you blame everyone and everything. Learn how product flows run. What and where and how much is produced and what does that have to do with the price? Local-for-local is by definition bad for the Dutch farmer and horticulturist. If you don't know about that, you can't come up with the right solutions.

My predecessor Aike Maarsingh once said 'if there is a market for 100 bicycles, you should not make more than 99.' Politicians would do well to take up this market analysis and thus gain insight into how agriculture and horticulture really works. And to use this knowledge when they talk about measures again and want to impose them.

Crash Course Agriculture
European Commissioner Frans Timmermans is also advised to take a crash course in agriculture. His immense Green Deal is a reform of European agriculture and involves enormous measures and costs. And apart from the question of who is going to pay for all this, what does it mean for the competitive position of the European farmer on the world market? Surely it cannot be the case that agricultural products will soon enter the EU that have been grown in a way that is not acceptable to us and/or have been treated with substances that are not allowed to be used in our country? Unless, of course, there's a hidden agenda that we can't unravel.

What to do as farmers? We can try to arrange the quantity. But is it likely that farmers can and want to do this together? Who jumps out of the wheelbarrow even faster than frogs? Well, those are farmers. Besides, it is very doubtful whether we will actually be granted that space, despite small promises.

A level playing field
Another possibility is to return to a European policy with regulated markets. That is, to regulate the volume together with minimum prices and border protection. And yes, how likely is that? If they do take major measures in Brussels that affect all farmers in the EU, it may be the only option. Especially if production is done differently in other parts of the world than here. The minimum we are entitled to is a level playing field.

Jaap Haanstra

Jaap Haanstra is an arable farmer in Luttelgeest and chairman of the AgriFacts Foundation. In addition, he has worked for various agricultural organizations over the past 30 years. Haanstra writes his columns in a personal capacity.
Comments
17 comments
Kees 29 January 2020
This is in response to it Boerenbusiness article:
[url=http://www.boerenbusiness.nl/column/10885702/superbedrijven-bepalen-ons-inkomen-niet]Supermarkets do not determine our income[/url]
Nicely said Jack!
Frosty 29 January 2020
this level playing field has never been granted to us and never will be, unless a WWO III breaks out.
agriculture is the underdog of the industry.
the obscure dark agenda of the greens (already turning bright red) is simply the "extinction for men".
eerily true, fiercely recognized.
Timmermans is a rotten....( ...not weiller).
Subscriber
simple husbandman 29 January 2020
When industry and chain stores determine the market, habits are not a cost price
Wim 29 January 2020
Maybe the price is not a feasible card, but something can change with payment, when I'm at the cash register I can't leave the door without paying. That's how it should be in the agricultural sector, money within the day after delivery.
John Veltkamp 29 January 2020
I do have 1 reservation against the article as written above. Water is a shelf-stable item and there is more than enough of it. However, the water in the store is sold more expensive than the milk. That has nothing to do with supply and demand, but everything to do with marketing. I completely agree with Jaap that the manufacturers produce efficiently, but the sellers of the farmers' products are not a match for the buyers from the supermarkets. Therein lies the problem. The processors of the farmers' products do not sell it dearly enough.
yep 29 January 2020
in my view, jaap haanstra again misses the point and I also see the LTO problem here.
We don't produce too much, I don't see a mountain of meat, milk or eggs being dumped anywhere, so that's not the problem. The problem is that the package of requirements that is imposed on the Dutch farmer is not rewarded in any way. We make a product that is made with high standards, but which the supermarket can easily exchange with foreign products when it suits them. As a result, you cannot get an extra price.
If LTO is at the negotiating table whether something should be reduced by 10 or 20%, it can be discussed if the selling price also rises by 10 or 20% and otherwise walk away from the table. And I have completely missed that certainty in the past 30 years at organizations such as LTO, talking and looking for a middle ground, but as a result end up further and further into the abyss.
hans 29 January 2020
Jan, have you ever tasted "milk" from a carton?

Because the factories destroy milk so much (in order to pay the farmer a good price for real milk), you are indeed crazy to pay more for such an infusion than for clean water.
Peter Jansen 29 January 2020
1) It is of course a complex story. Farmers themselves are also to blame for the low price. In recent decades, farmers have been willing to work hard for (relatively) little income. 2) We have also created too much dependency. When the prices for our products rise, so do the costs! 3) But supermarkets also play a role in the low prices. Supermarkets are listed (except for a few, but they keep an eye on the listed company). And listed companies have shareholders who in turn shout every day: WE WANT MORE PROFIT!! 4) And there's just a lot of everything. Farmers produce against the rocks.
Subscriber
Also a farmer 29 January 2020
I am afraid that Frans Timmermans has already worked so hard on his Green deal that many will go along with it in Brussels. And that we will have to apply that policy to our companies again in the coming years. Fewer rules, Frans said years ago. Who's going to stop this man? Denies his own countrymen.
aria 29 January 2020
I partly agree with you, but I do think that some of the profits on dairy and other agricultural products contribute to the stunting of prices on other products, thereby enticing customers.
you cannot tell me that the cost of a kg.potatoes makes so much difference with what a farmer turns before he light in the store.
blind 29 January 2020
walk through the supermarket. and skip the fruit and vegetable section and the dairy plus meat. because those departments can still be determined to some extent by a large supermarket chain. what else is left is pasta, bake-off bread, tin cans, food for front doors, cookies, chips, frozen vegetables and fruit, and pizzas. I still forget some things. all from the farmer. and most of them from outside the Netherlands.
Subscriber
dirk 30 January 2020
title is correct, we determine our income ourselves, by offering a lot, the price is correspondingly
arable farmers can do something by giving the POConsumption potatoes a chance. This initiative of the NAV and VTA deserves at least a chance. The entry costs €100 cannot be the problem.
I'm going to make Jaap a member tomorrow
Leo 1 February 2020
The difference between prices in the supermarket and what the farmer gets is mainly due to the fact that an awful lot has to be thrown away. This concerns fresh goods, potatoes, vegetables, fruit, dairy and meat. Processed products have a long shelf life and are therefore relatively cheap. Every supermarket throws away huge amounts of fresh goods every day, what is sold must make up for this loss, simple right.
Leo 1 February 2020
Also consider that the price at the farmer has nothing to do with the price in the supermarket. As a producer of raw materials, we have little or nothing to do with the wholesaler and/or end user. The farmers who sell directly to supermarket chains fetch prices that are on the spectrum, which the rest also draw from.
summer 2 February 2020
In fact, supermarkets should be obliged to put the Dutch product on the shelves FIRST. If we don't have the product, then abroad comes into play. As for European
agreements grrr… For years the Ukrainians have struggled with the import of chicken (just leave a piece of bone on the fillet and then it falls under other) After the sector's insistence, there is a new agreement: instead of 20 tons they can now import 70 tons of meat. Well, that's not helping the sector. In some cases it is also not fair if it is fertilized abroad (according to those rules) is processed here and gets a Dutch sticker. No, there are a lot of things that are not right!!
José M. 7 February 2020
Whoever has the power earns the money. As a raw material producer, farmers do not have that fragmented and unbranded. They earn well when demand exceeds supply, when there are emergencies: one person's death is another's bread. Farmers have outsourced everything, even at their cooperative FrieslandCampina. To put it bluntly, farmers are morons. Unfortunately. this leads to mental health patients and violent behavior due to impotence.
hans 7 February 2020
No José, the peasants have not given away their power, it has been completely taken away from them in a devious way.

Via backward "competition laws", via unsubstantiated environmental laws, via legally permitted unfair foreign competition, via unequal beasting facilities within the Netherlands, etc, etc.

It's not "Whoever has the power deserves the money", but whoever has the money has the power.
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