Supermarket will soon know everything about your substance use

Supermarket chain Coop has opened the 'supermarket of the future' in Milan. Before that, the MIT Senseable City Lab had a store built with the most impressive technology on board. Large screens above the shelves provide all the information about how the product was grown, who the farmer is and what the nutritional value is. This should keep customers in the store longer and allow them to spend more.

Every product has a history. From its growth to its carbon footprint and the way it has been farmed or treated. The supermarket of the future will show you this information directly, allowing customers to make more conscious choices, writes Business Insider.

Huge screens in the aisles tell the story behind each product. For this, sensors are used that you also find in game computers. You just have to hold the product in front of the screen and the computer will recognize it immediately. After a Coop branch in Milan, more branches in Spain will follow this year, if it is up to the inventor.

Products are no longer classified by product group but by common ingredients. Grapes and wine can be found side by side, just like fresh tomatoes and canned tomatoes. A mirrored screen hangs above each shelf. It recognizes every product and immediately shows the nutritional value, price, crop protection products used, fertilizers, allergens and other information about the route from grower to supermarket.

A huge wall of computer screens offers customers cooking suggestions and which products sold the most that day. According to the ideas, people only stay in the supermarket for a very short time. He hopes to change that by providing more information. It is hoped that customers will make more conscious choices through better information provision. In addition, technology connects the buyer with the producer.

The screens are not merely intended to properly inform the customer. There are marketing advantages for the supermarket. If a customer spends more time in the store, you learn more about them and are more likely to buy more or more expensive food. In addition, the screens offer advertising space and a product surplus can be promoted via the screen.

According to creator Carlo Ratti, stores will not only sell products in the future, but also experiences. 'Within one second you buy an apple. Within five seconds you will learn more about that apple and if you wait another fifteen seconds you can watch a video of the orchard where the apple grew.'

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Large reflecting screens above the shelf recognize each product and immediately provide all information or a video.

The shelves are smaller and less high. The idea is that you can talk to someone on the other side of the shelf, which should make your supermarket visit more social.

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