ZedX acquisition
BASF is focusing on big data use
Crop protection agent manufacturer BASF takes over the American company ZedX. The company ZedX from Bellefonte, Pennsylvania, develops data systems for agriculture in the field of weather advice, growth models and crop protection models. It uses big data for this.
The news became Tuesday, April 25 known made. The acquisition should be fully completed by the end of May. BASF hopes to strengthen its grip on the use of big data in agriculture. BASF Marketing Vice President Jürgen Huff calls it the 'digital transformation of agriculture'. 'ZedX has a lot of in-house knowledge for developing agricultural calculation models. We are pleased to integrate that knowledge into our product range and to be able to offer it to customers.'
3 years of cooperation
ZedX was founded in 1987 to analyze data, process it and develop growth models. The company has now completed a 3-year partnership with the German BASF. Among other things, an advice module was rolled out for the use of herbicides. He looks at the weather and the circumstances in order to determine the ideal time to spray. This is based on weather conditions, soil temperatures and wind speed.
More turnover
There will undoubtedly be more such applications in the future. BASF launched the Maglis digital platform for this last year. 'By offering better advice, we can also increase our turnover. Offering better advice mainly ensures better cooperation with our customers', concludes Huff.
Niels van der Boom
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