With FrieslandCampina
Facebook to promote dairy farming
Consumers worldwide are interested in the origin of dairy products and the story of Dutch dairy farmers. That opinion has been assigned to FrieslandCampina and Facebook. Both parties are joining forces to reduce the gap between consumer and farmer via the social network.
Tuesday 9 May both parties make known to conclude a multi-year letter of intent. The ties between the two companies are strengthened in order to spread the story of dairy farmers worldwide.
Consumer asks for information
Consumers are waiting for an interaction with the producers of their food. At least, that's the idea of the dairy giant and of the world's largest social media platform.
Global Scale
FrieslandCampina will distribute the information about dairy products and their nutritional value to the customer via Facebook. Not just in the Netherlands, but on a global scale. 'Together with Facebook, we learned how families value information about food, dairy and the origin of these products,' says CEO Roelof Joosten. 'Especially when the content is shared in a personal, relevant and creative way. That is why Facebook and we are prepared to invest in this.'
Niels van der Boom
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