Machine manufacturer Kramer, part of Wacker Neuson, announces that it will work with John Deere. The Germans appoint Deere as the preferred supplier for their shovels and telehandlers. This allows the manufacturer to fill a gap in the product range.
The John Deere chapter is the last to add Kramer to his annals. Exactly 2 years ago Claas made known to end the collaboration with Kramer. It later announced that it would partner with Liebherr. There is a good chance that we will see the first result of this at the Agritechnica. The first Liebherr machines in Claas colors have now been spotted. Kramer initially decided to serve the agricultural sector itself, with machines in its own colour, but is now seeking cooperation. In addition, the company was told last year that Caterpillar was also terminating its collaboration with Kramer. From May 2018, Cat will continue on its own.
22 models
Both companies talk about a strategic alliance for the supply of telehandlers for the agricultural sector. The deal includes all relevant Kramer models. It concerns 9 shovels, 4 articulated telescopic handlers and 9 normal telehandlers that will be sold under the John Deere flag in the future. Kramer continues to build this so-called 'compact line' in Pfullendorf, Germany. The portfolio also includes attachments, accessories and spare parts.
English takeovers
John Deere entered the telehandler world in 2003, after it acquired British manufacturer Matbro. (Detail: Claas took over the English company Sanderson around the same time). Deere continued to develop the machines, but pulled the plug on their telehandlers in the mid-2000s. Allegedly because the machines were plagued with persistent problems. Since then, it has remained silent with John Deere, who produced the machines in Zweibrücken.
Share in Kramer
Kramer chose John Deere because the brand has an enormous dealer network, it reports in a press release. For now, the deal only covers the European market, which will later be followed by the CIS countries (Eastern Europe), North Africa and the Middle East. In addition, Deere plans to acquire a stake in the Kramer-Werke company. The competition authorities still have to approve the plan. The mini shovels from Weidemann, also part of Wacker Neuson, are not included in the deal.
John Deere expanded the telehandler product range in 2003, including this 3800 articulated telehandler.
John Deere came to the telehandler program by taking over the English Matbro. However, it ceased construction in the mid-2000s.
Claas has had the Scorpion series built at Kramer since 2005. In 2018, Liebherr will take over. In its own words, the brand is the market leader in Germany in the agricultural sector.
After the break with Claas, Kramer first decided to continue in agriculture himself. Now it has found a partner in John Deere.
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