Vion counters criticism with old images

Slaughterhouse Vion has responded to the criticism of Varkens in Nood. The foundation accused Vion to be incomplete, because the intoxication process is not depicted in the information film. According to Vion, images of this are indeed available.

According to Pigs in Need, Vion is guilty of misleading advertising, because the slaughterhouse does not use the stunning method with CO2brings a picture† The foundation has submitted a complaint to the Advertising Code Committee. A spokesperson for Vion says that filming pigs during the stunning process encountered technical problems and could therefore not be shown.

This does not mean that Vion has no response to Pigs in Need's allegations. In 2014, Vion participated in a study by Eyes on Animals, in which the stunning process with CO2 was scientifically analyzed. Images were also made of this. These images, with scientific substantiation, Vion has once again brought attention to its site.  

Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

w.baan@boerenbusiness. Nl

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