Pigs in Need wins indictment against Vion

In the video of the slaughtering process, meat company Vion withholds crucial information. This is what the Advertising Code Committee (RCC) decides on the basis of Article 7 of the Dutch Advertising Code, by means of a so-called 'non-binding advice' decision. 

Pigs in Need served at the end of April lodge a complaint at the Advertising Code Committee, because Vion withholds crucial information that could mislead the viewer. In the information video, Vion shows the entire slaughter process step by step, except for the stunning with carbon dioxide (CO2).

Equalized
The Advertising Code Committee has ruled in favor of Varkens in Nood, because Vion creates too rosy a picture in the video. Vion slaughterhouse has since removed the video from its site. Pigs in Need hopes that Vion will come up with an adapted video, which also includes the stunning process. 

Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

w.baan@boerenbusiness. Nl

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